One to One Interactive Drives Agenda for Upcoming MITX Tradeshow Digital Marketing Track; Dr. David Weinberger, Fellow, Harvard Berkman Center for Internet and Society, to Moderate ''The Future of TV'' Panel

Business Wire, July 5, 2006

CHARLESTOWN, Mass. -- One to One Interactive (OTO), a nationally ranked digital marketing services firm that specializes in connecting leading companies with customers via digital channels, today announced , in conjunction with the Massachusetts Innovation & Technology Exchange (MITX), a new MITX Digital Marketing series roundtable titled: "The Future of TV". This event, scheduled for Tuesday, July 11th, 2006 at Kirkpatrick & Lockhart Nicholson Graham LLP located at the State Street Financial Center in Boston, Mass., will focus on how the landscape for delivering video broadcast entertainment is changing, including a provocative debate on who will emerge as the leader once the dust settles. The panel will be moderated by David Weinberger, PhD, Fellow, Harvard Berkman Center for Internet and Society, and will include Peter Kim, senior analyst, Forrester Research; Adam Berrey, VP, marketing and strategy from Brightcove; Chet Kanojia, chairman and CTO from Navic Networks; and Stephen Warley, Executive Director of Digital Media, 602 Communications.

The MITX Digital Marketing Track focuses on best practices, methods and case studies associated with current and emerging Internet enabled technology platforms and their application to marketing and communication efforts. One to One Interactive has partnered with MITX to bring the public a series of panels on various topics facing the industry.

"With increased broadband access and the proliferation of video over the Web, digital technologies are liberated from the traditional TV set and can now push new means of media through to web browsers and mobile devices," said Jeremi Karnell, co-founder and president of One to One Interactive. "The "Future of TV" panel will include several industry-leading experts who can speak to emerging trends in this nascent market. As traditional marketing budgets continue to shift towards the digital channel, we believe that a debate regarding broadcast TV's future role in the marketing mix is timely."

The Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. MITX is the region's premier association for thought leadership, technology trends, building business relationships, and professional training and development.

For more information regarding the event, visit: http://mitx.org/main.cfm?sec_id=13&guid= 3095f62a-88e0-42bc-b193-8d185c245f33&ART=177 (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.)

About One to One Interactive

One to One Interactive has divided its digital marketing services into three separate entities: OTOi, a segment that focuses on digital marketing, creative and technology services; OTOLabs, which provides digital marketing technology solutions and partners; and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. These three entities have positioned One to One Interactive as the "Next Generation Marketing Solutions Firm of Choice," and the Agency of choice for several Fortune 1000 companies.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX) takes a broad view of innovation by being the catalyst for stimulating, fueling and enabling new opportunities for today's technology professionals. Headquartered in Cambridge, MITX is the region's premier association for people who create business advantage through the innovative application of technology and services. MITX serves more than 2,500 members from multiple vertical industries including financial services, healthcare, information technology, interactive media, nanotechnology and some of the most forward-thinking companies in this market. MITX offers thought leadership, information on technology trends, networking opportunities and professional training and development. MITX also provides its members with the chance to promote their companies to targeted audiences through sponsorships and speaking opportunities.