Need Help with Electronics Gifts for Dads and Grads? Visit CEA's MyCEknowhow.com; Website Offers Tips for Selecting and Getting the Most Out of MP3 Players and Digital Cameras

Business Wire, June 1, 2006

ARLINGTON, Va. -- Consumers looking for the perfect consumer electronics gift for their dad or graduate should look no further than the Consumer Electronics Association's (CEA(R)) website, MyCEknowhow.com. Featured on the website, are the CEknowhow Buying Guides for MP3 players and digital cameras, offering tips on buying the right device and learning how to use it.

"MP3 players and digital cameras make great graduation or Father's Day gifts, but with so many products out there, consumers understandably have questions about which product to buy; MyCEknowhow.com provides the answers," said CEA President and CEO Gary Shapiro.

MyCEknowhow.com includes an MP3 primer with tips for choosing a device, managing digital music and taking music on the go. Users can find answers to a wide variety of questions regarding MP3 players, such as why memory determines price, how many songs a player can store, file size and sound quality trade-offs, easy ways to take music on the road, why your jukebox matters and how to rip CDs and join podcasts. The MP3 Guide was developed in partnership with CNET and is now featured on www.cnet.com.

The website also features information on digital cameras, including how to purchase the right camera and then how to edit, print, store and share digital photos. The final chapter in the digital imaging guide covers the basics about digital camcorders.

"In addition to researching products with the interactive, Flash media buying guides, consumers can print out PDF summaries that serve as a checklist they can take into the store," said CEA Director of Emerging Technologies Kara Dickerson. "The Buying Guides are brand-neutral and help consumers with everything from choosing the right amount of memory for a digital camera to picking the best accessories for an MP3 player. By year's end, CEknowhow Buying Guides also will be available for digital television, audio and wireless products."

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

--  The 10th Annual Consumer Electronics CEO Summit
    June 21-24, 2006, Southampton, Bermuda

--  2006 SINOCES
    July 7-10, 2006, Qingdao, China

--  2006 CEA Summer Technology and Standards Forum
    July 24-28, 2006, Coronado, CA

--  CEA Industry Forum
    October 16-18, 2006, San Francisco, CA

--  2007 International CES
    January 8-11, 2007, Las Vegas, NV