Synygy Launches Executive Education Series on Problems Companies Face in Managing Sales Compensation Plans; ADVO to discuss how Synygy helped it transform the behavior of its sales force in June 20 webcast

Business Wire, June 14, 2006

CHESTER, Pa. -- Companies today are wasting millions of dollars on sales compensation plans that aren't aligned with their overall business strategy and therefore drive the wrong behaviors and pay for things that have no impact on their success.

On June 20, at 2 pm Eastern time, Synygy will host a webcast to kick off a new Executive Education Series. This series aims to educate executives and managers in sales, sales operations, finance, and human resources on the problems related to the management of sales compensation plans, the costs of not solving the problems, and the results that clients have achieved by working with Synygy. Some of the results that will be shared in the series include a 70% reduction in calculation processing time, a $22 million savings in commission payments, and a 50% reduction of sales force turnover.

"To effectively drive the behavior of your sales force, your strategy needs to be embodied in your sales compensation plans," said Larry Novacich, executive vice president, Operations, for Synygy. "Yet, most companies are unable to design plans that are truly aligned with their strategy because of implementation and plan management constraints. Their strategy focuses on margin, for example, but their sales compensation plans pay on revenue because their systems are not flexible enough to handle margin calculations."

Mr. Novacich will be hosting the web seminar. He will be joined by Michael Scaringe, director, Sales Compensation, for ADVO, who will discuss how ADVO was able to utterly transform the way it used sales incentive compensation. With nearly $1.6 billion in annual revenues, ADVO, Inc. is the nation's leading direct mail media company, reaching 90% of the nation's households.

ADVO advanced sales compensation from simply paying people to using it to drive the right behaviors in its sales representatives. ADVO was able to change its sales compensation plan so that it reinforced ADVO's strategy to play a more consultative role with customers, and the change had a dramatic impact on business.

Strategic misalignment costs companies more money than they realize:

--Overpayments and a higher cost of sales caused by plans paying for the wrong behaviors

--Lower revenue because salespeople are not optimally targeting customers

--Reduced revenue and margins resulting from salespeople selling the wrong things to the wrong customers

Register for the ADVO webcast at www.synygy.com/advo. To learn about this and other elements of Synygy's Executive Education Series, see www.synygy.com/success1.> About Synygy

Synygy is an authority on sales performance management and the largest provider of solutions for solving problems related to the management of sales compensation plans. These problems include:

--strategic misalignment because of an inability to implement and manage the sales compensation plans that companies desire

--misunderstood plans and inaccurate results that fail to drive needed sales force behaviors

--lack of management information that fails to provide visibility into the effectiveness of strategy execution

--an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications

Synygy is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 15 consecutive years of success. www.synygy.com