DataX Ltd. Selects DataFlux for Advanced Data Quality and Profiling Capabilities; DataFlux® Data Quality Integration Solution Standardizes Real-Time Data Services for Clients

Business Wire, June 19, 2006

CARY, N.C. -- DataFlux, a leading provider of data quality integration solutions, announced that DataX Ltd., a global leader in real-time data verification services, has selected DataFlux to strengthen programs designed to optimize business performance for its clients.

DataX Ltd. helps its clients verify the data they collect online by checking consumer input against more than 250 million records from both public and internal sources. The company chose DataFlux to further enhance services that provide real-time verification of corporate information to address threats of fraud and identity thefts in today's business world.

"We have been in pursuit of an overall data quality solution that could provide us enhanced hygiene and matching capabilities to extend our various consulting services," said Derek LaFavor, CEO of DataX Ltd. "The flexibility to apply data quality techniques in both online and offline environments was a key decision factor in selecting DataFlux. As a result, the DataFlux Data Quality Integration Solution enables us to build more sophisticated marketing databases across the organization."

"DataFlux's ability to develop standardized processes and rules that will be deployed universally across our organization is a key benefit," said John Andrews, Director of Technical Services for DataX Ltd. "DataFlux gives us more intelligent capabilities to parse, match and enhance real-time consumer data in all of our applications, and this creates a true value-add in our technical arsenal."

The DataFlux Data Quality Integration Solution provides an enterprisewide platform to run data quality jobs in batch, real-time or on-demand configurations. Through a single platform, DataFlux customers can accomplish data profiling, data quality, data integration, data enrichment and data monitoring - the key components necessary for building a solid foundation of enterprise data.

"For companies like DataX Ltd., the effectiveness of their services is directly tied to high-quality data, and they require an enterprise-level data quality integration platform to meet client needs," said Tony Fisher, president and general manager of DataFlux. "DataFlux has a long history of providing the necessary data quality elements to turn data into a strategic corporate asset, giving this data immediate value and credibility."

About DataX Ltd.

DataX is a leading provider of online, real-time data verification solutions. DataX utilizes an advanced decisioning engine to deliver tailored solutions that meet the exacting requirements of each of our customers. With access to numerous public and private databases containing millions of records, DataX solutions enable our clients to reduce the potential of fraud, reduce critical data errors, lower customer acquisition costs and improve ROI. DataX eliminates the burden of "in-house" data verification without interrupting the pace of your business. Data is not only our specialty - it's the focus of our business. For more information, please visit www.dataxcorp.com.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. (R) indicates USA registration. Copyright (C) 2006 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.