Jackson National Life® Unveils New Corporate Brand; New Look Reflects Jackson's Strength in the Retirement Market

Business Wire, June 19, 2006

LANSING, Mich. -- Jackson National Life Insurance Company(R) (Jackson) today announced a new corporate branding campaign designed to increase awareness of the company's rich tradition, bold vision and innovative approach to developing retirement planning solutions. The company's new logo and color scheme also strengthen brand synergy between Jackson and its parent company, Prudential plc (NYSE:PUK) of the United Kingdom.

"As the insurance industry faces greater commoditization, we feel it is important to further differentiate Jackson and clearly articulate our unique value proposition to industry professionals and their clients," said Clark Manning, Jackson's president and chief executive officer. "The new brand is designed to capture the essence of the entire Jackson organization and demonstrate our core values of innovation, passion, determination and leadership."

Over the next year, Jackson will incorporate its new look into all of the printed materials and electronic media used to market the company's products and services across the United States. Jackson will also conduct an extensive adviser-focused brand awareness campaign.

"We want advisers to know that they can count on Jackson for products and services that can make a real difference in the lives of their clients," continued Manning. "Revitalizing our brand is part of the equation, but brand alone cannot replace execution. We will support the branding initiative by continuing to provide the exceptional products, superior wholesaling expertise and award-winning customer service that advisers have come to expect from Jackson."

For more information about Jackson's new corporate brand, please visit www.jnl.com.

About Jackson National Life Insurance Company

With nearly $68 billion in assets (GAAP)(a), Jackson National Life Insurance Company(R) (Jackson) is an industry leader in the areas of variable, fixed and fixed index annuities. The company markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York(R), similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. For more information, visit www.jnl.com.

(a) As of 12/31/05. Jackson also has more than $60 billion (GAAP) in policy liabilities, which is the amount set aside to pay primarily future policyowner benefits (as of 12/31/05).

Jackson is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and has more than $400 billion in assets under management as of December 31, 2005. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.