JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006

Business Wire, June 26, 2006

NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

"Site operators should leverage existing Web content management best practices and functionality to decrease total cost of ownership, promote unified branding and increase site security," said Greg Dowling, Analyst at JupiterResearch and author of the report. "They can also realize considerable cost savings while mitigating deployment, management and maintenance concerns inherent in implementing additional stand-alone Weblog authoring systems."

The new research finds that Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate Weblogs to generate WoM around their company's products or services.

"By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions," said David Schatsky, President of JupiterKagan. "In doing so, companies can generate buzz around their products or services, while eliciting feedback and collaboration from product evangelists."

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on this report or JupiterResearch's Web Technologies & Operations research services, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com.

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.