Capgemini Continues Investment in North America with Launch of New Wave of Brand Advertising Campaign; Spend Includes Key Newspapers, Magazines, Airports and Online Media across U.S. and Canada

Business Wire, June 6, 2006

NEW YORK -- Capgemini, a global leader in consulting, technology and outsourcing, today announced it has launched the next wave of its brand advertising campaign in the United Sates and Canada. Themed "The Collaborative Business Experience" and designed to reach business and technology decision-makers, this investment in print, airport and online media expands Capgemini's commitment to enhance its market share in North America.

Throughout the summer, a series of advertisements will appear in major national newspapers and magazines, on billboards at North America's busiest airports, on top websites and on leading online search engines. The campaign communicates the power of "The Collaborative Business Experience," the brand name for Capgemini's unique approach to working jointly with clients to target and create value, mitigate and manage risk, optimize client capabilities, and align the organization. It illustrates how a collaborative approach allows businesses to reap rewards through the power of cooperation. The creative was developed with Euro RSCG and was photographed by award-winning American photographer Stephen Wilkes.

"As we do all over the world, Capgemini has a strong and competitive business in a number of high-growth market segments in North America," said Paul Hermelin, Group Chief Executive Officer, Capgemini. "With the launch of The Collaborative Business Experience branding campaign, we look forward to increasing our market awareness - and market share - throughout North America in the months ahead."

"The Collaborative Business Experience is one of our competitive advantages," said Salil Parekh, General Manager of Capgemini's North American Project & Consulting practice. "Together with our clients, we analyze how they can gain added value from our collaboration. This advertising campaign highlights how we use our combined knowledge, skills and experience to help our clients meet their business goals and increase shareholder value."

According to Chris Carrington, leader of Capgemini Outsourcing North America, "With North American companies increasingly seeking new ways to improve performance and drive business results in today's competitive environment, we're confident that The Collaborative Business Experience campaign will resonate strongly."

Capgemini's Collaborative Business Experience campaign comes on the heels of the company's investments in sponsorships of major technology and industry conferences and thought leadership reports. Recent examples include SAP's Sapphire in Orlando in May (http://www.us.capgemini.com/news/event.asp?EventID=304), Capgemini's CFO Study (http://www.us.capgemini.com/cfo/), and the upcoming Platts 3rd Annual Utility Mergers & Acquisitions Conference, June 26 and 27 in New York (http://www.us.capgemini.com/news/current_news.asp?ID=559).

Capgemini's media partners in the U.S. and Canada for this wave of the branding campaign are (alphabetical by category):

--Newspaper: The Globe and Mail, National Post, The New York Times, The Wall Street Journal and The Washington Post

--Magazines: Barron's, Business Week, CFO Magazine, The Economist, Forbes, Fortune, Harvard Business Review and Red Herring

--Outdoor/Airport: Atlanta Hartsfield, Chicago O'Hare, Dallas Fort Worth, Detroit Metro Wayne County, Kansas City, Newark Liberty, New York JFK, New York LaGuardia, San Francisco, San Jose and Toronto Pearson

--Online: CNN, Dow Jones, Forbes, MSNBC/CNBC and The Washington Post

--Search Engines: Business.com, Google and Yahoo

About the Capgemini Group

Capgemini, one of the world's foremost providers of Consulting, Technology, and Outsourcing services, has a unique way of working with its clients, which it calls the Collaborative Business Experience. Through commitment of mutual success and the achievement of tangible value, the company helps businesses implement growth strategies, leverage technology and thrive through the power of collaboration. Capgemini employs approximately 60,000 worldwide and reported 2005 global revenues of 6.954 billion euros. More information about individual service lines, offices and research is available at www.capgemini.com.