Hispanic PR Wire, HispanicAd.com and Business Wire Co-Host Washington, DC Breakfast June 21 on Best Practices in Hispanic Media Relations and Measurement

Business Wire, June 7, 2006

WASHINGTON -- Hispanic PR Wire, HispanicAd.com and Business Wire are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz June 21 in Washington, DC titled "From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives." The presentation is part of the 2006 National Hispanic Media Relations and Measurement Tour created by Hispanic PR Wire in conjunction with Hispanic Market Pro.

This mini-workshop will feature execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives as well as the expected impact of imminent changes in immigration laws will also be discussed.

Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies. Breakfast will be served and fun prizes will be raffled.

WHEN:
Wednesday, June 21, 2006
8 - 8:30 a.m. Registration / Networking
8:30 - 9:45 a.m. Breakfast / Presentation
9:45 - 10 a.m. Questions & Answers

WHERE:
Mclean Gardens Ballroom
3811 Porter Street, N.W.
Washington, DC 20016
(202)966-9781

COST:
Admission is free. RSVPs should be sent with full contact
information to Alexandra Campuzano at Alexandra@hispanicprwire.com,
tel: 305.971.2622

SPEAKER:
Manny Ruiz
President/CEO
Hispanic PR Wire

SPEAKER BIO:
Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the
nation's leading Hispanic press release wire service. In addition to
his duties at HPRW, Manny Ruiz is a managing partner of Hispanic
Market Pro, a service that produces professional development audio
conferences for Hispanic marketers, Hispanic Digital Network, the
nation's first network of Hispanic publications online, LatinClips, a
leading U.S. Hispanic monitoring service and ConTexto Latino, the PR
industry's first Hispanic editorial features service. Between his
various roles, Manny also co-publishes the nation's only monthly
Hispanic PR newsletter, The Hispanic PR Monitor. Manny currently
serves as a board member of PRSA's Miami Chapter and is the former
co-chair of its Hispanic Market Section.

Prior to HPRW, Manny was a founder and media relations director of
the National Hispanic Market Practice of Porter Novelli. While at PN,
Manny played a central role in the success of Florida's anti-teen
smoking campaign "truth." Manny spearheaded Florida media relations
for "truth" which for two consecutive years swept all of the PR
industry's most coveted awards including the Silver Anvil Award of

Excellence.