Risdall Advertising Welcomes Spring with the Creation of New Division; A Genius New PR Agency is Blooming on the Edge of the Tundra; Rose McKinney, APR, Named President of Risdall McKinney Public Relations

Business Wire, March 13, 2006

NEW BRIGHTON, Minn. -- Phone numbers in the contact information were incorrect. Telephone number prefix for all contacts should be 286 (sted 287).

The corrected release reads:

RISDALL ADVERTISING WELCOMES SPRING WITH THE CREATION OF NEW DIVISION; A GENIUS NEW PR AGENCY IS BLOOMING ON THE EDGE OF THE TUNDRA; ROSE MCKINNEY, APR, NAMED PRESIDENT OF RISDALL MCKINNEY PUBLIC RELATIONS

Risdall Advertising Agency, Minnesota's 7th largest advertising agency, announces the creation of its new public relations entity headed by industry leader, Rose McKinney, APR.

"Public Relations is vital to the integrated approach for our clients," says John Risdall, Chairman of Risdall Advertising. "We know a first-class PR firm needs to be more than just another ad agency offering -- to generate phenomenal results for clients and to succeed in a competitive environment, it needs leadership and vision: Rose McKinney embodies both."

The current president-elect for the Minnesota chapter of the Public Relations Society of America (PRSA), McKinney most recently served as vice president at Karwoski & Courage Public Relations in Minneapolis as part of its senior leadership team. Previously, McKinney headed the public relations department at The Foley Group (formerly Foley Sackett).

"I am as passionate about the powerful ways that PR positively impacts business as I am about the public relations business itself," says Rose McKinney, president of Risdall McKinney Public Relations. "It is a career dream to join an independent, brand-marketing agency with such a long history of genius client work and a refreshing approach to integrated agency services."

Most notably, McKinney is credited for her work to save the Twin Cities Shriners Hospital for Children, which was honored with a SABRE award and named as PR Week magazine's health care campaign of the year in 2005. As well, her work for "Continental Harmony," a national millennium celebration for the American Composers Forum received a SABRE award, a Silver Anvil Award of Excellence and "Best of Show" honors by the Minnesota PRSA Classics.

A graduate of Drake University, Des Moines, Iowa, McKinney is a community faculty member at Metropolitan State University teaching two public relations courses. "Few realize the critical role of public relations, so I enjoy introducing future marketing communications leaders to the fabulous potential of PR to build positive reputations and relationships that impact the ultimate success of our organizations."

McKinney and her husband, Kelly, reside in Brooklyn Park, Minn., with their three children.

About Risdall Advertising Agency

Established in 1972, Risdall Advertising Agency has annual capitalized billings of $133 million and 50 employees. Headquartered in New Brighton, Minn., Risdall Advertising is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.