SAS Measures Online Business Success; Joins Web Analytics Association

Business Wire, March 13, 2006

CARY, N.C. -- SAS today announced that it is a corporate member of the Web Analytics Association, the first comprehensive education and advocacy group for the growing Web analytics industry. Richard Foley, SAS Web Analytics product manager, will represent SAS as a voting member in the Web Analytics Association.

As SAS product manager, Foley supports users' transforming Web data into key metrics that enable them to proactively refine business strategies and improve the success of online operations. As part of the group, he'll help expand the use of online measurement among analytics professionals, consultants and users who need to better understand the customer experience.

The Web Analytics Association mission is to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members, now numbering more than 650 from 16 countries, can participate in industry initiatives through committees, such as advocacy, education, international, research, standards and technology, to help develop and shape industry standards and best practices.

"The growing use of the Web makes Web analytics a critical tool for understanding the customer experience, Foley said. "We are glad to be part of this association to help standardize and promote Web analytics and to address key user issues such as protecting privacy."

"We welcome SAS to the Web Analytics Association," said Jim Sterne, president of the Web Analytics Association. "As a member, SAS is a key contributor to the association, and we look forward to working with them on many initiatives in the future to help develop and grow the Web analytics industry."

About SAS(R) Web Analytics

SAS Web Analytics is a groundbreaking, comprehensive solution that combines the full power of customer relationship management with SAS' award-winning analytic intelligence. By monitoring strategic key performance indicators (KPIs), SAS Web Analytics identifies the drivers that influence bottom-line results, giving an accurate picture of how well organizations are achieving business objectives.

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of Web analytics through education, advocacy, standards, research and technology.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For three decades, SAS has been giving customers around the world The Power to Know(R). Visit us at www.sas.com.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies.