Maui Land & Pineapple Company, Inc. Announces Board Appointment

Business Wire, March 17, 2006

KAHULUI, Hawaii -- Maui Land & Pineapple Company, Inc. (AMEX:MLP), announced today that its Board of Directors has appointed Warren H. Haruki to fill the position of Class Three director, which was left vacant by the resignation of Richard H. Cameron in May of 2005. The appointment was effective as of March 13, 2006 for the term that expires in 2008. Along with Chairman David C. Cole, the continuing directors of the Company are: John H. Agee, Walter A. Dods, Jr., Thomas M. Gottlieb, David A. Heenan, Kent T. Lucien, Duncan MacNaughton and Fred E. Trotter III.

Mr. Haruki is President and Chief Executive Officer of Grove Farm Company, Inc., a Kauai-based land development company. He was previously the President of GTE Hawaiian Tel and Verizon Hawaii. Mr. Haruki has extensive experience in finance and development industries in Hawai`i and serves on a number of boards for private companies, as well as various community organizations. He is a trustee for the Parker Ranch Foundation on the island of Hawai`i.

"Warren is one of Hawai`i's leading business and community leaders," said David C. Cole, Chairman, President and CEO of ML&P. "He blends a deep sensitivity of local issues with a global knowledge of best business practices."

Maui Land & Pineapple Company, Inc., (ML&P) is committed to the integration of agriculture, natural resource management, and eco-effective design principles to create and manage holistic communities for Maui. ML&P's vision of holistic communities is based upon the traditional Hawai`ian model of ahupua`a, a system of self-reliance based on the artful use of land and water resources to sustain island life indefinitely. ML&P is a Hawai`i corporation and successor to a business organized in 1909. Its principal operating subsidiaries are Maui Pineapple Company, Ltd., a producer and marketer of Maui-grown pineapple, and Kapalua Land Company, Ltd., the operator of Kapalua Resort, a 23,000-acre master-planned community in West Maui.