Entriq Brings on Executive VP of Business Development and VP of Marketing; Former Microsoft and DIRECTV veterans to drive company's leadership in the multimedia content industry

Business Wire, March 2, 2006

SAN DIEGO -- Entriq, a company that helps content providers realize new revenue streams from their multimedia content, today announced that Jan Hofmeyr and Stephen Condon have joined the company as Executive Vice President of Business Development and Vice President of Marketing respectively. The hires come on the heels of the company announcing the launch of the market's first integrated multimedia advertising and content serving platform that will enable content providers fully monetize digital assets through both ad supported and pay-media to consumers using a single technology platform. The technology enables content delivery across all channels including broadband, wireless, and IPTV environments.

"Entriq has established itself as an innovator and leader in the industry with its advanced technology offering," said Scott Crowder, COO of Entriq. "This is an exciting time for us to welcome on board our newest executive team members. Both Jan and Stephen have proven track records of growing multimedia content businesses and moving forward they will play significant roles in helping Entriq achieve its aggressive market agenda."

Mr. Hofmeyr will be responsible for the strategic growth of Entriq through fostering business relationships with key partners in the industry. Prior to joining Entriq, he spent seven years with Microsoft Corporation focusing on digital TV support in Windows Operating System. At Microsoft, Mr. Hofmeyr was an integral part of the initial group that founded the new Microsoft eHome division and created the Windows Media Center Edition (MCE), which led to the historic agreement between Microsoft and the US Cable industry that will enable support for digital cable (including HDTV services) in the next release of MCE.

"Entriq is poised for tremendous growth with the boom in the multimedia content market," said Mr. Hofmeyr. "I am looking forward to expanding Entriq's market reach through strategic partnerships with companies who want to capitalize on this opportunity by effectively distributing and monetizing their content."

Mr. Condon will be responsible for driving Entriq's overall marketing strategy and the management and direction of all marketing programs. Prior to joining Entriq, Mr. Condon was Chief Marketing Officer at Intertainer where he led the marketing initiatives of the leading broadband on demand content and services provider. Previously he held several leadership positions in the multimedia content industry, specifically in video delivery. His career highlights include working on the launch of DIRECTV and bringing it to over three million subscribers. Mr. Condon was also Vice President of Marketing at INTERVU, one of the original Internet content delivery companies, where he played a key role in successfully leading the company's marketing initiatives and positioning it for subsequent acquisition.

"In my current role, I am excited about the opportunity to establish Entriq's brand in new market segments," said Mr. Condon. "Content providers are opening up to technology partners at an unprecedented rate and my goal is to ensure that Entriq's marketing programs enable the company to realize the full potential of this considerable market opportunity."

About Entriq

With 20 years of pay media experience, Entriq Inc. provides a full, end-to-end solution to secure and monetize multimedia content for broadband, mobile and IPTV consumers worldwide. Entriq's products and services give content and service providers the complete tools needed to manage and protect valuable media assets they wish to track and/or sell. Entriq's products and services include MediaSphere and IBS, a licensed software solution for billing and customer care. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE, NBC Universal, Inc., NPG (Prince's lifestyle Web site), SuperSport, M-Net, DirecTV and Telenor. Entriq is based in San Diego, CA and is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN). For more information visit http://www.entriq.com.