Six Apart and Bokee Give Chinese Businesses an Easier Way to Communicate with Customers Through Weblogs

Business Wire, March 20, 2006

SAN FRANCISCO -- Six Apart, provider of the blogging software and services chosen most often by individuals, organizations and corporations worldwide, has partnered with Bokee, the leading blog hosting company in China, to make it easy for Chinese businesses to communicate with their customers and for employees to communicate internally through blogging. Under an agreement announced today, Bokee will localize and distribute Movable Type, Six Apart's leading web publishing platform, to Chinese businesses and educational institutions, beginning in Q2.

Movable Type has become the preferred platform for business blogging, with companies across the globe using the installable software to easily communicate externally with their customers and internally among employees. With Movable Type's user-friendly interface, employees don't have to rely on web designers or IT professionals to create weblogs. Instead, they can easily design and maintain weblogs that are richly featured, scalable and customizable, enabling vibrant communication with those who are central to their businesses. Because users run Movable Type on their own servers, they are able to control their own content.

"We're excited about the Bokee partnership because it helps us achieve Six Apart's goal of bringing blogging to businesses around the globe," said Barak Berkowitz, Six Apart's chief executive officer. "China's leading blog hosting company is now our partner, distributing our flagship business blogging platform. This means businesses in China, Japan, Europe and the United States all have access to Movable Type through Six Apart or local distributors, enabling blogging as an essential part of their communications."

"Six Apart has the best blogging products in the world and I believe Movable Type can bring great value to our customers," said Fang Xingdong, chairman and CEO of Bokee. "Six Apart is the one of our most important partners in helping us reach our ultimate business goal of enabling blogging for all kinds of customers in China."

"There are an estimated 15 million blogs in China, most of them written by individuals," said Anil Dash, Six Apart's vice president of professional products. "We believe business blogging in China will also grow, becoming as enthusiastically embraced in China as it is in Japan, where Movable Type is the de facto standard for business blogging. Movable Type's support for Chinese language blogging now gives Chinese businesses a first-rate choice for installable blogging tools."

About Six Apart:

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service and LiveJournal, an online community organized around personal journals. For more information, visit the Six Apart corporate weblog at http://www.sixapart.com/.> About Bokee:

Bokee.com, established in 2002 as BlogChina.com by Mr. Fang Xingdong and Wang Junxiu, is the largest and fastest-growing blog service provider in China (according to the Annual Age Wealth blog service). With over 9 million bloggers, Bokee's user-generated portal attracts over 3.5 million independent visitors daily. The company provides personalized web services such as photo, music, social network and wireless value-added services. Bokee's innovative service model enriches a new generation of online experiences, which enables self-expression and multi-dimensional social activities for China's 100 million Internet users.

Six Apart is a trademark of Six Apart Ltd. All other trademarks are the property of their respective owners.

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