eStara Joins Local Search Panel at Kelsey Group Event; CEO John Federman to Discuss the Effects of VoIP-based Click to Call and Call Tracking on Local Media Advertising

Business Wire, March 21, 2006

eStara

Who:    John Federman, CEO, eStara

What:   With increasing publicity, new providers and a range of
        "non-threatening" phones, 2006 may be the year VoIP enters the
        mainstream. But beyond cheaper phone service, what does VoIP
        make possible for consumers and marketers? How will VoIP
        potentially affect wireless carriers and revenues over time?
        What impact will it have on local search and directory
        advertising? How deeply will it be integrated into online
        applications? And will it help grow the market for
        pay-per-phone-call?

        Federman will draw on his experience working with local search
        innovators around the globe, including A9.com, PagesJaunes,
        Sensis, Verizon Superpages.com and Yahoo! UK & Ireland, to
        discuss how VoIP is connecting online buyers and sellers.

        He will address how VoIP provides search engines - as well as
        publishers of online directories and classifieds - with the
        flexibility to implement any number of call billing models,
        including pay per call, subscription and value-added services.
        Plus, Federman will speak to the advantages of using
        VoIP-based click to call and call tracking over traditional,
        switch-based solutions.

        "We have assembled an extraordinary line-up of speakers
        representing every segment of the industry--from local search
        and online directories, to IPTV, VoIP, online classifieds and
        wireless--to examine the emergence of the local search
        ecosystem," said Greg Sterling, Kelsey Group analyst and
        conference chair. "We are fortunate to have John Federman
        among our roster of speakers, and we look forward to his
        contribution to the conference."

When:   Tuesday, March 28, 2006
        10:15 a.m. PST

Where:  Kelsey Group Conference: Drilling Down on Local: Targeting
        the On-Demand Marketplace
        The Fairmont San Jose
        San Jose, Calif.

About Drilling Down on Local

Drilling Down on Local: Targeting the On-Demand Marketplace is The Kelsey Group's tenth conference devoted to digital media with a local focus. This year's event will highlight the emerging on-demand marketplace, covering a range of topics, from IPTV, VoIP and wireless platforms to local search, pay-per-call and Internet Yellow Pages. Drilling Down on Local has become a must-attend event for those who have a stake in the interactive local media industry, attracting executive level decision makers from the leaders and the innovators in the business. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com, or visit www.kelseygroup.com/dd2006/.> About eStara:

eStara (www.estara.com) provides the world's most robust and widely deployed Click-to-Call service, with more than three million users in 113 countries. eStara's IP telephony infrastructure seamlessly transitions consumers, together with the context of their online session, into immediate telephone or PC-based voice contact with the business. The same patented base technology drives eStara's Call Tracking, a flexible, scalable call tracking and monitoring service that supports pay-per-call and subscription revenue models with the largest inventory of local phone numbers in the industry.

Founded in 1999, eStara now serves over 350 global enterprises across many industries including directory and on-line publishing, financial services, travel and hospitality, and online retail. Customers include Amazon.com's A9.com, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, ThomasNet, Verizon's Superpages.com and Yahoo! UK & Ireland.