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Wirefly Highlights Top Trends for Design-Conscious Wireless Shoppers; Online Wireless Leader Sees Broad Consumer Acceptance of Fashion-Forward Devices with Sleek New Styles

Business Wire, March 21, 2006

WASHINGTON -- Wirefly, (www.wirefly.com), an online leader in one-stop comparison shopping for cell phones and wireless service plans, today released its list of popular design trends for cellular phones. With ever-increasing competition in product and service pricing, cell phone companies are increasingly appealing to the consumer's sense of style as a way to drive sales.

"Cell phone manufacturers understand that consumers see their phones as a way to express their individuality and have responded by moving in innovative directions with their latest designs," explained Brian Westrick, President of Wirefly.

One design trend that appears to have reached its limit is the movement towards smaller and smaller handsets. Cell phones that are measurably smaller than those currently on the market are not only less appealing from an ergonomic standpoint, but a shrinking form factor also hinders the inclusion of new technology innovations like mobile TV, interactive mobile entertainment services and phones with full keyboards.

Wirefly's Top Cell Phone Design Trends for 2006:

1) Thin, But Not Tiny: Consumers are shifting away from tiny
       models, and towards larger phones with pencil-thin profiles.
       Thin phones like the Motorola RAZR and SLVR, and the Samsung
       A900 maintain their sleek and trendy look without sacrificing
       accessibility or utility.

    2) Unique Shapes: Last year, phones like the Kyocera Soho and
       Motorola RAZR led the way with edgy, angled looks. The PEBL,
       Motorola's latest addition to its cell phone lineup,
       represents an effort to introduce a new, more organic motif in
       cell phone design. It joins other popular design innovations
       like slider phones, such as the LG F9100 and phones with
       pivoting screens, like the Samsung D307.

    3) Colorful Options: Motorola's Pink RAZR was unveiled to coincide
       with Valentine's Day and marked the first major advertising
       campaign focused on color, instead of features or shapes. It
       joins other popular and colorful phones like the Samsung
       VI-2300 series and the Sanyo MM-8300 series, both carried by
       Sprint. Nokia and Sony Ericsson also have released new models
       in unique colors like granite grey, amethyst purple and
       harvest taupe.

To view Wirefly's entire selection of cutting-edge and fashion-forward cell phones, visit http://www.wirefly.com.

About Wirefly

Launched in 2003, Wirefly (www.wirefly.com) is the online leader in one-stop comparison shopping for cell phones, wireless service plans and cell phone accessories. Owned and operated by InPhonic (NASDAQ:INPC), Wirefly is an authorized dealer for every major cellular carrier, including Cingular Wireless, Sprint, Verizon Wireless and T-Mobile. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the lowest price - online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. In its short history, Wirefly has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Performance Systems. For more information on Wirefly, its cellular products and its services, visit www.wirefly.com or the InPhonic Corporate Web site at www.inphonic.com.

"Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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