MIVA and Intellext Announce Exclusive Partnership; MIVA to Provide Pay-Per-Click and Pay-Per-Call Ads for Intellext's Search Tool

Business Wire, March 22, 2006

NEW YORK -- MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the Company has entered into an exclusive partnership with Intellext, the creators of Watson. Watson is a next-generation, desktop-based search tool that automatically finds users contextually relevant information based on the content of their documents. Through the partnership, Intellext intends to display targeted Pay-Per-Click and Pay-Per-Call Ads offered by MIVA to Watson users.

"With a goal of delivering the best, most relevant content, it is critical to have an independent partner like MIVA that doesn't compete with us for users, but instead is focused solely on helping Intellext to monetize our user base and enhance the user experience," said Al Wasserberger, CEO of Intellext. "With MIVA's Pay-Per-Click and Pay-Per-Call Ads, which let our users choose how they want to interact with relevant businesses, we are more strongly positioned to achieve our growth goals."

Intellext's Watson identifies content a user is referencing in applications, such as Word and PowerPoint, and automatically finds contextually relevant information from the Web, emails and files. With the MIVA relationship, Watson users will now be provided with contextually relevant ads. MIVA's advertising network benefits by having ads automatically delivered to prospective customers with high conversion potential, at the precise moment the information is most relevant to them. MIVA's Pay-Per-Click Ads will be immediately available to Watson users upon launch with Pay-Per-Call Ads expected to be available in Q2.

"Our partnership with Intellext further extends MIVA's reach into the growing desktop search space, enabling us to introduce our advertisers to a greater variety of Internet users," said Seb Bishop, chief marketing officer of MIVA. "We believe Watson's method of retrieving information from different sources is a perfect fit with MIVA's philosophy of allowing our advertisers to reach the right people at the right time, regardless of what they are doing on their computer."

About Intellext: Intelligence in Context. This statement forges the foundation of Intellext, a visionary company that pushes the boundaries of contemporary search. Intellext uses contextually-based search technology to serve individual users, enterprises and content providers. Since launching in early 2005, Watson has received awards from Gartner and KMWorld Magazine, along with recognition from PC Magazine, the San Jose Mercury News, Boston Globe, CBS News, Chicago Tribune and more.

Watson is an intelligent search tool that frees computer users from the search box. The application analyzes the context of what users are doing on their computers and proactively finds relevant information from preferred desktop search applications like the MSN Search Toolbar, search engines, news sites, shopping sites, blogs, research services, and corporate knowledge and document management systems. Results are delivered to the user's desktop in a non-intrusive sidebar.

To learn more about Intellext and Watson, please visit www.intellext.com.

About MIVA(R), Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe," or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings and those of our distribution partners to maximize time and spend for advertisers, and (4) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.