Online Emerging Media Trendsetters Look to Accipiter to Extend Ad Inventory and Increase Revenue across Media Networks; Accipiter Signs Online Media Heavyweights Photobucket, Filmloop, Entriq, Inc., and Visioneering Games

Business Wire, March 22, 2006

RALEIGH, NC & LONDON -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced the company has signed a number of emerging media trendsetters that will use its AdManager solution to serve ads across non-traditional mediums such as photocasts, mobile ad platforms, and advergaming technology.

"Our customers are looking beyond static banner ads and pop-ups to extend their available ad inventory and increase revenue opportunities," said Brian Handly, Accipiter CEO. "As an increasing number of online users turn to trendsetting media sources, content providers are quickly adopting this concept, offering these unique alternatives to their customers."

AdManager Hosted customer PhotoBucket provides a simple, fast, and reliable image, graphic art, and photo hosting service that enables efficient and open sharing and publishing online. According to a November 2005 Nielsen/NetRatings report, Photobucket experienced the greatest growth of any other Web site, growing an astounding 1,492 percent. Over the course of the year, the company has expanded its user base from 983,000 unique visitors per month to 15.6 million unique visitors per month. Photobucket now serves over 50 billion images per month (20,000 per second) to popular destination sites such as eBay, Blogger, Neopets, Friendster, and MySpace. PhotoBucket already serves close to 1 billion ads per month and is on a run rate to grow its ad volume over 100% in just the next few months. Given Photobucket's incredible ad serving growth, the need to have a scalable and reliable ad management solution was critical.

"We tried other ad delivery technologies early in our development, but they simply could not keep up with our load requirements," said Alex Welch, CEO and Founder of PhotoBucket. "We are very pleased with AdManager's ability to quickly scale to our increasing needs. Using the features provided by AdManager, we have been able to improve our CPM rates across our media networks."

FilmLoop, a provider of free software that enables people and businesses to share, broadcast, and find photos also signed an AdManager Hosted contract with Accipiter. In the first three months since going live, FilmLoop has attracted more than 250,000 users, who uploaded more than nine million images.

"FilmLoop offers advertisers a fresh and innovative way to target consumers based on user-generated content and then extend their brand directly to an individual's desktop," said Kyle Mashima, FilmLoop CEO. "Accipiter provides us with a robust and scalable interface our application requires to flexibly manage campaigns based on our advertisers' needs."

FilmLoop and PhotoBucket recently announced a partnership that allows the more than 11 million Photobucket registered users to instantly create a FilmLoop "Loop" of their album. The Loop can be shared directly with family, friends, and colleagues, or linked on blogs and personal Web pages. This new technology is helping fuel growth across social network portals, providing advertisers with an effective way to reach consumers.

Entriq, Inc., a company that provides all-in-one pay media solutions to manage, protect, monetize and deliver multimedia content to broadband, mobile and IPTV devices worldwide, also signed an AdManager Hosted contract with Accipiter. Entriq will use AdManager to serve ads across its MediaSphere technology network of sites, providing unique mobile ad platform capabilities.

"AdManager's XML Integration Module addressed all of our rigorous technical requirements for integration with our unique content delivery platform," said Scott Crowder, EntriQ COO. "Using AdManager, we now have the ability to serve ads into any environment - any media into any medium."

Visioneering Games is using AdManager to deliver ads into interactive online arcades and casinos, providing an outlet for both traditional and rich-media content advertising. The company produces tournament-enabled casual game and free-play casino game portals with cash and merchandise prizes.

"We have a great deal of trust in Accipiter's technology to help us deliver innovative gaming and advertising services on the Internet," said Don Fiechter, CEO of Visioneering Games. "Accipiter's team has worked with us to meet our unique needs for delivering highly targeted ads into our secure, privacy-conscious game system and return valuable, anonymous demographic and behavioral feedback information to our advertisers. It's a win-win proposition for both players and advertisers."

"We are able to offer more opportunities for our customers to increase sales through unique revenue management capabilities such as real-time inventory forecasting, campaign and creative performance optimization," said Jeff Wood, vice president of sales and account management for Accipiter. "A large number of our new customers such as those featured above are taking advantage of AdManager's unique ability to serve ads in any type of rich media format, including podcasts, photocasts, blogs, RSS feeds, mobile ad platforms, and streaming audio/video."