Business Services Industry
SAS Expands Data Integration Initiative; New Software, Resources and R&D Commitment
Business Wire, March 27, 2006
"SAS and DataFlux have helped us track our customers' behavioral patterns and develop a more useful, reliable view of each of our customers," said Anne Donohoe, Director of Customer Relationship Marketing at Intrawest. "Now we can fine-tune our marketing efforts to develop targeted offers that take into account each of our customers' behaviors, lifestyles and values."
"Most organizations struggle because other vendors cannot deliver all the critical elements of a comprehensive, effective data integration solution," said Jim Davis, senior vice president and chief marketing officer at SAS. "SAS Data Integration helps solve a broad range of issues in the enterprise as data volumes explode, further complicated by mergers, acquisitions and the ongoing need to modernize aging systems."
For more information, please visit the SAS Data Integration Web portal. (www.sas.com/technologies/dw/index.html)
About SAS
SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500(R) companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions, more profitable relationships with customers and suppliers, compliance with governmental regulations, research breakthroughs and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know(R). www.sas.com
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies.
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