Business Services Industry

KOL for Kids from AOL Adds New Licensing Deals for Its Original ''Princess Natasha'' Series; Brewster Wallcovering Company, Colorbok, Dream Apparel, FAB/Starpoint, H.I.S. International, JP Imports and Zizzle Added to Licensing Roster

Business Wire, March 29, 2006

NEW YORK -- The KOL service for kids from America Online has signed new licensing deals with Brewster Wallcovering Company, Colorbok, Dream Apparel, FAB/Starpoint, H.I.S. International, JP Imports and Zizzle for its original "Princess Natasha" online series available at http://www.princessnatasha.com or on the KOL service. The deals will extend the "Princess Natasha" brand into a number of new categories including apparel, hand-held games, school supplies, beach towels, leather goods, party favors and more.

In addition to original "webisodes" featured on KOL, "Princess Natasha," developed by Animation Collective, is now a popular animated series on The Cartoon Network. Additionally, partnerships with Little, Brown Books for Young Readers; Anchor Bay Entertainment and DC Comics have made "Princess Natasha" one of the first Web-based series to cross over into television, books, DVDs & videos, and comic books. Previously signed deals with various manufacturers will also bring "Princess Natasha" bed and bath accessories, t-shirts, dolls and figures to retail outlets later this year. 360ep is the licensing agent for KOL.

"'Princess Natasha' continues be the leader among original online programs that have brought their appeal beyond the Internet," said Malcolm Bird, AOL's Senior Vice President and General Manager for Kids and Teens Programming. "We're delighted to partner with these seven top manufacturers and provide 'Princess Natasha' fans with quality merchandise ranging from clothing to crayons."

New "Princess Natasha" licensing partners include:

--Brewster Wallcovering Company manufactures and distributes wallpapers, borders, murals, wall appliques and home decor products.

--Colorbok, Inc. specializes in kids activity/craft sets and party favors.

--Dream Apparel Group, LLC manufactures children's sleepwear including robes, lounge pants, boxers and swimwear for infants, toddlers, girls and boys.

--FAB/Starpoint, L.L.C. develops leather goods such as backpacks, tote bags, wallets, luggage, etc. Also manufactures lunch goods such as brown bags, straws, Ziploc bags, ice packs, as well as school supplies including notebooks, rulers, glue, pencils, crayons, etc.

--H.I.S. International Corp. is a girls' clothing manufacturer including tops, bottoms, sweaters, vests, dresses, track suits, etc.

--JP Imports Corp. is a maker of beach and hooded towels.

--Zizzle L.L.C. creates self-contained hand-held LCD games.

About "Princess Natasha"

Princess Natasha, the student secret agent, who came from the beautiful, friendly country of Zoravia, inspired the quaint town of Fountain Park, Illinois, to change its name to Zoravia. As the real Zoravian Princess, she has been charged to go to Zoravia, IL, to find the evil Lubek and stop him from destroying her home country. Watch "Princess Natasha" through her zany adventures as she becomes an exchange student while doubling as a spy.

About the KOL(R) Service

The KOL service is the first version of the America Online(R) service designed entirely for kids. Combining exclusive content from industry leading kids' brands and all-new original programming, the KOL service is fully integrated with AOL's award-winning Parental Controls, offering kids a safer and more secure online environment. America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

About America Online

America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL(R) service, the AOL.com(R) website, and the AIM(R), MapQuest(R), Moviefone(R), Netscape(R), CompuServe(R) and ICQ(R) services. America Online offers a range of digital services including the TotalTalk(R) voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia, and is a wholly owned subsidiary of Time Warner Inc.

About 360ep, inc.

360ep, inc. was founded by Bill Jemas and Russ Brown, former senior members of the management team that guided Marvel Enterprises, Inc. from a struggling, near-bankrupt comic book publisher and toy maker into the biggest licensing and publishing-turn-around story of the decade. 360ep brings together the vast experience and expertise of successful entertainment and licensing executives with some of the top writers and artists from the comic book and consumer products industries. 360ep, inc. also represents intellectual property holders seeking to "license-out" their properties to the best business partners in the consumer products and entertainment industries, as well as manufacturers looking to "license-in" the right characters and trademarks to maximize their retail businesses.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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