Business Services Industry

QuikDrop International Sold on Palisades Media Group for Media Planning and Buying

Business Wire, March 30, 2006

SANTA MONICA, Calif. -- QuikDrop International and Palisades Media Group have reached an agreement for Palisades to oversee all of the company's media/marketing buying and planning. The agreement is effective immediately.

"We're riding a paradigm shift in how people buy and sell goods, and we needed a media services company with a cutting-edge, fresh approach to effectively reaching the consumer," said Jack Reynolds, Co-Founder of QuikDrop International. "We selected Palisades Media Group because their direct marketing approach combines creative solutions and the strategic thinking of brand marketing, with the added value of partnership marketing and immediate gratification of direct sales. Their expertise will be an integral part of our cutting-edge business."

"QuikDrop International's innovative business model, customer-driven culture and rapid growth are the perfect match for our growing general business client base," said Bruce Dennler, President and Chief Operating Officer of Palisades Media Group. "We're thrilled to partner with QuikDrop as they continue their remarkable expansion and success."

"The combination of QuikDrop's entrepreneurial spirit and multiple consumer touch points -- including retail, online and direct mail -- make this an ideal partnership," added Eileen Joyce, Executive Vice President, Palisades Direct. "Our targeted direct response approach and execution are perfectly suited to QuikDrop's branding and direct selling needs."

In addition to direct response services, Palisades will provide QuikDrop with nontraditional media services. These include strategic alliances and branded entertainment opportunities, including QuikDrop's upcoming inclusion in the nationally syndicated "Countdown to Draft Day, 2006."

About QuikDrop

QuikDrop is the premier eBay drop-off store franchise. Since founding the first franchised eBay drop-off store in August 2003, QuikDrop has grown to over 90 store locations. For up-to-the-minute statistics on QuikDrop's successful eBay auctions, visit the eBay drop-off industry's first and only real-time reporting website at http://www.quikdrop.com.

About Palisades Media Group

Palisades Media Group, founded in 1996, is a premier media services company with offices in Los Angeles, San Francisco and New York, and a staff of more than 90 experienced professionals. Palisades Media Group provides integrated media services in the entertainment, business/consumer, direct response/direct marketing, political advertising and interactive arenas with combined annual billings of $650 million.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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