Kids II Inks Deal with The Boppy Company; Licensing Agreement with The Boppy Company to Leverage Success and Style of Mom-Renowned Nursing Pillow to Other Infant Categories

Business Wire, March 30, 2006

ALPHARETTA, Ga. -- Kids II, leading innovator and manufacturer of baby and toddler products, today announced a licensing agreement with The Boppy Company, makers of the award-winning nursing and infant support pillow, to design, produce and distribute new lines of Boppy-branded products. The partnership marries The Boppy Company's reputation for style and comfort with Kids II's product innovation and manufacturing expertise.

"Teaming up with The Boppy Company just makes sense. It's a smart combination of style, innovation and product manufacturing know-how," said Kids II President and CEO Ryan Gunnigle.

"We are very excited about working with Kids II to extend the Boppy brand into new categories," said Susan Brown, President, The Boppy Company.

The new line of Boppy-branded products is planned to launch Fall 2006.

Kids II, Inc. is a leading global consumer products company that designs, distributes and markets a dynamic portfolio of baby and toddler products including toys, stationary activity centers, play gyms, bouncers and bath items. The company's product assortment is marketed under Bright Starts(R), as well as licensed brand names Baby Einstein(TM), Carter's(R), Child of Mine(R), Winnie The Pooh and Just One Year(R). Named one of Atlanta's Top 100 Private Companies, Kids II is headquartered in Alpharetta, Georgia, with international affiliate operations in Australia, Canada, Hong Kong, Mexico and the United Kingdom. For more information, visit www.kidsii.com.

The Boppy Company, makers of the award-winning Boppy(R) Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine for four straight years. Created by mom inventor, Susan Brown in 1990, the same year its flagship product, the Boppy pillow, won the Juvenile Product Manufacturers Association's (JPMA) "Show-off" competition award. The Boppy Company is dedicated to making life more comfortable for moms and babies. For more information, visit www.boppy.com.