The Wall Street Journal Online Earns 2006 Internet Advertising Competition Award; Online Journal Partnership with Trahan, Burden, & Charles Earns Second Consecutive Honor from IAC for its Integrated Advertising Campaign

Business Wire, March 31, 2006

NEW YORK -- The Wall Street Journal Online, the largest paid subscription news site on the Web, today earns "Best Integrated Ad Campaign" from the Internet Advertising Competition (IAC) Award from the Web Marketing Association for its November 2005 Open House/Contest promotion. The IAC honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the award-winning Internet advertising.

The campaign was developed by Trahan, Burden, & Charles advertising agency and the Online Journal marketing group and directed by Jennifer Stranzl, vice president of marketing and public relations for Dow Jones.

"To be bestowed with this award for the second year in a row is quite an honor, not only for the Online Journal but for the newly formed Consumer Media Group," said Todd Larsen, chief operating officer of Dow Jones' Consumer Media Group. "Our goal with the Open Houses is to generate increased traffic to the site that will ultimately result in a boost in subscriptions. Based on recent data, this unique approach of promoting the Online Journal has worked once again."

The award represents the second consecutive year the Online Journal earned honors from the Internet Advertising Competition for its integrated advertising campaign. In 2005, the Online Journal received the Outstanding Integrated Ad Campaign award for its November 2004 Open House/Contest promotion.

The Online Journal's 2005 Open House was held from Nov. 7 to 12 to drive new subscriptions and create unique advertising opportunities. During that time, non-subscribers were able to access the entire site and sample its many online features and editorial content, with no subscription or registration required. The Online Journal promoted the Open House through online advertising on more than a dozen Web sites, on various radio stations, using Captivate Elevator advertising, e-mail marketing campaigns, using the ticker in Times Square, and an integrated television placement with MarketWatch TV. In addition, there was advertising in Dow Jones outlets, such as The Wall Street Journal, MarketWatch and Barron's magazine.

This year's winners were chosen by expert judges, who reviewed all of the entries and scored them on seven criteria: creativity, innovation, design, copywriting, use of medium, memorability and impact.

The Online Journal's Winners page can be found at http://www.advertisingcompetition.org/iac/winner.asp?eid=4157.

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 768,000 subscribers world-wide as of Q4, 2005.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff-the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers three industry-specific verticals: the award-winning Health, Media & Marketing and now Law. Health offers authoritative analysis, breaking news and commentary from top industry journalists. Media & Marketing is designed for professionals in the advertising, marketing, entertainment and media industries. Law is designed to provide law firms and attorneys timely information on events and trends important to the legal market. Subscribers to all also get access to the full content of the Online Journal.

In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year. In 2004, the Online Journal received an EPpy Award for Best Internet Business Service over 1 million monthly visitors.

The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

About Trahan Burden & Charles Agency

Founded in 1974 as Trahan Burden & Charles, TBC Advertising and Public Relations is an independent agency with expertise in traditional print and broadcast advertising, direct response advertising, interactive advertising and marketing, public relations and media buying and planning. It clients include Dow Jones & Co., the Baltimore Orioles, LendingTree, Inc., Yellow Book USA and other national and regional marketers. Based in Baltimore, the company also has an office in New York.