STRATEGY ANALYTICS Exposes the Secrets of Ultra-Slim Phones; Just How Did Motorola Make the RAZR V3 So Thin?

Business Wire, March 6, 2006

BOSTON -- In its latest Insight on Ultra-Slim phones, Strategy Analytics, the global research and consulting company, uncovered the secrets of the Motorola RAZR V3, comparing the thickness of the majority of ultra-slim clamshell phones. The success of the RAZR, and the growing trend by other vendors to introduce similar devices, are discussed in "What Next for Ultra-Slim Phones? Assessing the State of the Art in Slim Design."

This report also includes an expose of NEC's e949/L1, which was introduced in December 2005 and has a thickness of just 11.9mm.The modular approach taken by NEC has enabled them to make the thinnest clamshell phone yet to incorporate a camera.

"The RAZR certainly has the 'wow' factor, but the way Motorola created the phone is surprisingly simple," observed Stuart Robinson, Director of Strategy Analytics' Handset Component Technologies service. "There were a few innovative new components such as the double-sided display module with a single, shared backlight, but most of the space was saved by simply rearranging the components."

"Motorola saw significant growth in market share during 2005 as a direct result of the RAZR," added Stephen Entwistle, VP of the Strategic Technologies Practice within Strategy Analytics. "Other companies, including Samsung, LG, NEC and BenQ-Siemens have followed Motorola by bringing out their own ultra-slim devices. We expect the market for ultra-slim phones to grow from three percent in 2005 to about 15-20 percent by 2010."

About Strategy Analytics

Strategy Analytics, Inc. - a global research and consulting firm - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA. and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com