THQ and Double Fusion Form Multi-Title In-game Advertising Agreement; Leading Global Video Game Publisher and In-game Advertising Leader to Work Together Across Upcoming Current and Next-Generation Releases

Business Wire, March 8, 2006

AGOURA HILLS, Calif. & SAN FRANCISCO -- THQ Inc. (NASDAQ:THQI) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this fall.

"In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners," said Kelly Flock, executive vice president of worldwide publishing, THQ Inc. "We feel that Double Fusion has a very compelling offering that will help us reshape the way marketers deliver content and consumers interact with that content during their game experience."

"THQ is consistently one of the most innovative publishers in the video game industry and this relationship will further establish in-game advertising as an effective vehicle that provides a huge benefit to gamers, publishers, and advertisers alike," said Elie Wurtman, Chairman, Double Fusion. "By providing marketers access to a wide range of opportunities in THQ's titles, from billboards to deep storyline integrations, we're able to offer a significant value proposition to our partners."

Double Fusion's technology enables advertisers to serve and measure rich-media campaigns within the immersive game environment itself, while allowing game publishers to increase their per-title revenues through advertising.

About THQ

THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ is a top producer of original intellectual properties, including titles such as Destroy All Humans!(TM), Juiced(TM) and Full Spectrum Warrior(TM) as well as the upcoming Saints Row(TM), Titan Quest(TM) and Company of Heroes(TM). More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Juiced, Juiced: Eliminator, Destroy All Humans, Saints Row, Titan Quest, Company of Heroes and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About Double Fusion

Double Fusion (www.DoubleFusion.com) is a leading provider of real time, dynamic in-game advertising solutions for video games. The company was founded in 2004 to address the needs of video game publishers by offering an avenue to generate additional revenue, while at the same time incorporating advertisements as a way to enhance the realism of their video games. Double Fusion is backed by Accel Partners, JVP (Jerusalem Venture Partners) and JVP Studio.

For Double Fusion sales and marketing please contact: sales@doublefusion.com

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the relationship between THQ and Double Fusion to bring in-game advertising to certain THQ titles, and are based upon management's beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including, but not limited to, economic, competitive and technological factors affecting the operations, markets, products, and pricing of THQ. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2005, and particularly the discussion of risk factors that may affect results of operations set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.