Sara Lee Food & Beverage Names TBWA\Chiat\Day, Los Angeles, as Advertising Agency of Record for Sara Lee Brand

Business Wire, May 10, 2006

DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage announced today that it has selected TBWA\Chiat\Day, Los Angeles, as its advertising agency of record for the Sara Lee brand.

Chiat\Day will assist in strategic development and execution of advertising in the United States for Sara Lee brand products, including fresh bread and bakery products, frozen desserts and baked goods, and deli lunchmeats, cheeses and condiments.

"We are looking forward to a creative partnership with Chiat\Day to drive continued growth for one of the most recognized and respected consumer food brands in the world," said Kim Feil, senior vice president and chief marketing officer of Sara Lee Food & Beverage. "Sara Lee has a great lineup of innovative new products and strong heritage products. Advertising is an important element of our marketing efforts and will be fully integrated with all of our marketing programs, including in-store point-of-sale consumer communications and execution."

Chiat\Day was selected after an extensive agency review. The agency will be responsible for all advertising - television, radio, print and outdoor.

Sara Lee brand products hold leading market share positions in the categories in which it competes, including the No. 1 position in fresh packaged bakery -- bread, buns, rolls, bagels and English muffins. Innovative new products include Sara Lee Soft & Smooth Made With Whole Grain White Bread, the nation's best-selling loaf of bread.

Sara Lee Food & Beverage is the North American retail food division of Sara Lee Corporation (NYSE:SLE). Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and sells many of the world's favorite high-quality baked goods, meats and coffee. Leading brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm lunchmeats, Jimmy Dean sausage and breakfast foods, Ball Park franks and the Senseo single-serve coffee system that uses the Douwe Egberts brand of European-style premium coffee.