2006 Ad

Business Wire, May 13, 2006

MIAMI BEACH, Fla. -- Nikki Beach returns to the beach of the famous Carlton Hotel in Cannes, France, to host the hottest movie premiers, press conferences, concerts and fashion shows during the 59th Cannes Film Festival. A-list celebrities such as Sir Elton John, Lenny Kravitz, Oliver Stone, Penelope Cruz, Meryl Streep, and other film industry VIPs are expected to host private events at Nikki Beach in Cannes from May 17 thru the 28, 2006.

Last year, Nikki Beach at the Cannes Film Festival catered to an incredible clientele, including Woody Allen and Scarlett Johansson hosting the premier party for their movie "Match Point," Salma Hayek, Paris Hilton, Sharon Stone hosting her press conference for "Basic Instinct II," Natalie Portman and George Lucas's Press Conference for "Star Wars," and many more.

With an incredible list of participating sponsors, including Chopard, Ferreti Yachts, Remy Martin, The W South Beach, Cointreau, Piper Heidsick Champagne, Grey Goose, Bombay Sapphyre, Peroni, Evian, Coca Cola, LEBLON cachaca, Range Rover, and r.e.f. public relations, Nikki Beach is sure to capture the film industry VIP's, movie stars, European royalty and the heart of Cannes.

Last year's union between Nikki Beach and Chopard debuted "Nikki BeaChopard," hosting some of the most exclusive events on the Croisette, and leading to the creation of a commemorative watch with sparkling floating diamonds and the Nikki Beach teepee emblem. This year the two partner again, as Nikki Beach creates a beachside media location sponsored by Chopard, and available to studios, celebrities and press for interviews and junkets.

Following last year's success, DPA's Nathalie Dubois will be hosting the Nikki VIP Gift Suite daily from 10:00 - 6:00 to offer on location product, servicing and styling, and gifts to festival celebrities. Enjoyed by the likes of Sharon Stone and Morgan Freeman in 2005, this retreat will feature skincare products from Elizabeth Grant, hairstyling by Frederic Fekkai, and makeup by Face Stockholm. Clothing and accessories by Corleone Jeans, Raquel Raquel, Energetix, Fileena, Ethos, and LeSilla Shoes will be available to VIP guests for red carpet premieres, events and parties. Famous for her gift bags at the Cesar Awards in France and the Emmy and Oscar Awards in Hollywood, Nathalie Dubois will delight celebrities with other USD 30,000 in goodies, such as a trip to Le Taha's private island resort, caviar from Petrossian, the new Bubble Yummie terrycloth collection by Nikki Beach, and an incredible vacation package from Caribbean Escapes.

Some of the events taking place at Nikki Beach during the day are:

--"Bollywood Brunch," hosted by L'Oreal icon Aishwarya Ray

--"MIRAMAX" private party for A-listers only

--Press Conference for "Bug," starring Ashley Judd

--Brunch for Oliver Stone honoring the 25th anniversary of "Platoon"

--"Devil Wears Prada" brunch

--Launch and fashion show of/for Elizabeth Hurley's swimwear line

--Press Conference for "Peaceful Warrior," starring Nick Nolte

--Festival Closing party hosted by The W South Beach Hotel & Residences

--Private BBC event

--Private event for "Babel," starring Brad Pitt and Cate Blanchett

By night, Nikki Beach occupies over 6000 square feet of entertainment space inside the Carlton Hotel, to host some of the most lavish parties and special events during the festival week. Some of these events are:

--Cocktail party for the Chopard Boutique opening in the Carlton Hotel, with a private concert by Cunnie Williams

--Famous European international-touring party, "Don't Tell My Booker," highlighting models, featuring an undisclosed celebrity host

--Bangkok Film cocktail party, attended by the Princess of Bangkok

--HBO private cocktail party

--Official Cannes party for "Trophee Chopard," honoring up-and-coming faces in the Cannes Selection, hosted by Penelope Cruz and Sir Elton John

--Famous touring party "F*** Me I'm Famous," with Cathy and David Guetta, hosted by Rossy Di Palma

--Cocktail party for "Played," starring Val Kilmer

--Private Lenny Kravitz concert for 200 celebrity VIP's

--Roberto Cavalli Party

--Launch of "Whitehall Magazine"

Marking the final day and closing of the Festival, will be the LEBLON and Nikki Style Magazine International Model Volleyball Tournament featuring a presentation by The W South Beach Hotel and Residences. With several more events waiting confirmation, and a few surprises up the sleeve, Nikki Beach will be the Festival's premiere location for celebrating, experiencing, and living the Cannes lifestyle in true celebrity fashion.

For all who know and love the Nikki Beach lifestyle, however, rest assured that after Cannes the celebration is not over. Following the Festival week, celebrities, VIPs and guests are invited to attend the June 1, 2006 opening of both Nikki Beach San Tropez and Nikki Beach Marbella. True jetsetters can then carry-on to the June 23 Grand Opening celebration of Nikki Beach Sardinia, the ultra exclusive addition to the international lifestyle company that caters to the world's most elite clientele.