T. Rowe Price® Using SPSS Predictive Analytics to Enhance Call-Center Operations; Customers benefit from highly accurate, personalized product recommendations

Business Wire, May 15, 2006

CHICAGO -- SPSS Inc. (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today announced that T. Rowe Price is utilizing SPSS predictive analytics to increase the effectiveness and efficiency of its customer call-center operations.

T. Rowe Price (NASDAQ:TROW), headquartered in Baltimore, offers individuals and institutions around the world investment management guidance and expertise. As of yearend 2005, the corporation managed more than $269.5 billion in assets for individuals and some of the world's leading corporations, public retirement plans, foundations and endowments.

T. Rowe Price turned to SPSS for a solution that would solve the business and marketing needs directly tied to the cross-selling application used by its customer call-center service associates.

SPSS' solution, called PredictiveCallCenter(TM), supports call-center associates with more accurate, personalized product and service offering recommendations for use during inbound service calls.

"SPSS predictive analytics has delivered a more effective and intelligent process for inbound campaign execution and management," said T. Rowe Price, Sr. Business Development Manager, Christine Akins. "With the use of the SPSS PredictiveCallCenter, our call-center associates are better able to provide guidance by increasing the awareness of the relevant products and services which correlate to the individual customers' needs, an important part of our overall business model."

"T. Rowe Price prides itself on providing clients with world-class investment guidance, as well as attentive service. SPSS predictive analytics allows them to better manage the customer communication process through real-time recommendations and suggestions," said SPSS President and CEO Jack Noonan. "T. Rowe Price customers are the primary beneficiaries."

About T. Rowe Price

Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. is a global investment management organization with $269.5 billion in assets under management as of December 31, 2005. The firm provides a broad array of mutual funds, sub-advisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers a variety of sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research. More information is available at www.troweprice.com.

About SPSS Inc.

SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

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