ReBrand 100™ Honors Risdall Advertising Agency for work with Stormwater360™

Business Wire, May 15, 2006

NEW BRIGHTON, Minn. -- Stormwater360(TM) was named one of the world's best rebrands in the second annual ReBrand 100 Awards. Risdall Advertising Agency's (RAA) rebranding efforts for Stormwater360 helped RAA achieve the award, which recognizes the world's most effective rebrands: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.

"The strongest brands in the world are relevant, credible, differentiated and sustainable," says Po Cheung, managing director of FutureBrand in China and 2006 ReBrand 100 juror. "Winners of the 2006 ReBrand 100 Awards embody these qualities and have a positive impact on the businesses of their brand holders."

Prior to the rebrand of Stormwater360, Contech purchased Vortechnics and Stormwater Management, which operated as competitors with unique products at both ends of the full spectrum in stormwater filtration. RAA's rebranding efforts brought the emergence of Stormwater360 to combine products and services into a comprehensive offering to contractors and engineers.

"Risdall embraced both companies and their side of the business in the marriage for Stormwater360," says Kevin Deshler, senior vice president and director of account services at RAA. "We came up with a clear and concise brand that not only provided strong internal marketing, but an opportunity for a new face in the marketplace."

To select the winners for the ReBrand 100 award, an international jury reviewed the "before" and "after" scenarios of each brand transformation - a process unique among marketing, design and business award competitions. Eligible projects consisted of rebranded products, services, companies, non-profit organizations, individuals, cities, countries, buildings and interior environments launched anywhere in the world between January 2003 and September 2005. Winning rebrands range from a single brand component such as a website or packaging, to enterprise-wide initiatives.

RAA and Stormwater360 introduced their nine-month rebranding project through a Webinar in August 2005.

"As marketers, we don't always get to see the immediate results of our work," says Deshler. "It was gratifying to hear applause from both the East and West Coast viewers during the Webinar launch. That proved instantaneous acceptance."

About ReBrand 100(TM)

The ReBrand 100(TM) Global Awards recognize the world's most effective rebrands: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. Organized by ReBrand(TM), the only source for case studies and programs focused on effective rebrands, ReBrand 100 is directed by Anaezi Modu and juried each year by an international panel. The 2007 ReBrand 100 entry deadline is September 27, 2006. For entry and sponsorship information, and to learn best practices from winning case studies, visit www.rebrand.com.

About Stormwater360(TM)

Stormwater360(TM) is a progressive, innovative stormwater filtration company with a mission to preserve and protect water resources worldwide. Stormwater360 helps customers achieve their water quality goals by providing treatment technologies that remove a variety of pollutants from stormwater runoff. For more information, call 800.548.4667 or visit www.stormwater360.com.

About Risdall Advertising Agency

Established in 1972, Risdall Advertising Agency has annual capitalized billings of $133 million and over 50 employees. Headquartered in New Brighton, Minn., Risdall Advertising is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.