Wired News to Manage and Monetize Feeds with FeedBurner; Award-winning Lycos property uncovers new revenue opportunity with feed advertising

Business Wire, May 16, 2006

CHICAGO -- Lycos, Inc. (www.lycos.com), a leading media destination for creators and consumers of quality content, has implemented FeedBurner services across the feeds at Wired News (www.wired.com), its award-winning online news site. FeedBurner will provide a full range of feed management services as well as a platform for advertising via the FeedBurner Ad Network.

"Wired News has offered RSS feeds for several years and we have maintained a focused commitment to provide original and timely content to our feed subscribers," said Alfred Tolle, CEO of Lycos, Inc. "The subscriber statistics we receive from FeedBurner provide us with essential insight to make these feeds part of our overall content strategy. We can now gather key demographics and forecast advertising inventory for an entirely new marketing channel that is already generating revenue."

Wired News offers a range of feeds on its Web site including the ability to subscribe to top headlines and feeds for its new blog network that encourages a dialogue between Wired writers and readers. Wired.com has also implemented FeedBurner's FeedFlare service that encourages additional subscriber participation by means of tagging, sharing and tracking related feed activity.

"With the implementation of FeedBurner's feed management services, Wired.com can now aggregate its audience of feed subscribers in a meaningful way," said Rick Klau, Vice President of Business Development at FeedBurner. "By leveraging the full breadth of Web services available through FeedBurner's open platform, Wired News gives feed subscribers a richer experience and visibility about how the full online community is responding and interacting with its content. By incorporating feeds into their overall content and marketing strategy, Wired News is gathering market intelligence that is translating into real revenue."

Wired News' newly optimized feeds are available now via the company's Web site at www.wired.com. To reach the subscribers of technology feeds with targeted advertising, contact FeedBurner's Advertising team (www.feedburner.com/fb/a/advertisers#contact). To learn more about FeedBurner feed management services, contact FeedBurner's Business Development team (www.feedburner.com/fb/a/commercial#contact).

About FeedBurner

FeedBurner's advanced feed management technology delivers subscription services for nearly 200,000 publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY and Newsweek to reach 13 million subscribers in more than 190 countries. The company also operates the largest advertising network for feeds, reaching eight million subscribers across twelve advertising channels. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and feed management, please visit www.feedburner.com

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com and Angelfire.com. Other Lycos products and sites include Lycos Mail, Lycos Games, Lycos Planet, Lycos Phone and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ:035720, www.daum.net.

(C)2006 Lycos, Inc. Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.