Eyeblaster Takes Online Video Advertising to the Next Level; New Video Studio Provides Solutions for Advertisers to Deliver Video Ads with the Highest Quality and Greatest Impact

Business Wire, May 17, 2006

NEW YORK -- Eyeblaster, the global leader in digital advertising solutions, today announced the launch of its Video Studio(TM) along with additional enhancements to its flagship Rich Media Platform.

Video Studio elevates the creation and implementation process for video ads to the next level, making it easier to bring more video online - faster, with higher quality and greater impact than ever.

Eyeblaster is serving the most video advertising online of any other company in its space, with more than 4,000 ads executed just in Q1 of this year. In developing Video Studio, the only solution to date that delivers the ability to impact audiences with fully interactive experiences in full screen, Eyeblaster incorporated ample input from its many clients around the world. The end result is the best authoring tool in the business - one that provides clear advantages over any comparable offering in the marketplace. Additionally, Video Studio is capable of growing along with the evolving technological and creative needs of advertisers.

Most recently in a pre-launch test, Zed Media in the UK successfully used Video Studio to create and implement a full screen campaign for the new installation of the Mission Impossible movie franchise, MI:3.

"As a premier franchise known for its visual effects and the summer's first blockbuster, it was important to make a strong, immediate impact online," said Patrick Affleck, Account Director Zed Media, UK. "We decided to use the new full-screen video option which was perfect to deliver the maximum visual impression, and Eyeblaster's new Video Studio ensures that the quality translates into the ultimate visual experience."

Eyeblaster's Video Studio makes the creation of online video ads simple. With auto-encoding of digitized files into multiple video formats, seamless integration of Flash tools and more, it eliminates the challenges of bringing video online. Video Studio supports the highest quality video formats: WMV(TM) and FLV8(TM) along with the widest common player format FLV7(TM). It automatically detects bandwidth settings of individual computers and delivers the best video file, ensuring the smoothest video experience for the viewer. Along with its exceptional creative and management features, Video Studio also provides complete reporting - automatically tracking relevant user interactions.

"Online video has quickly become a mainstream element in ad campaigns due in part to the convergence of broadband uptake, online user expectations and the expertise of agencies in their ability to incorporate video assets in their communications," said Gal Trifon, Eyeblaster's President & CEO. "Video Studio elevates video to the next level enabling the wide delivery of higher quality, fully interactive video experiences."

Additionally, Video Studio enables the use of file sizes up to 4.4mbs and also meets publishers' needs by automatically selecting different streaming methods based on a publisher's specifications - virtually eliminating any approval challenges.

"Eyeblaster is a leader in providing video campaigns globally," said Robert Hughes, Akamai Technologies Executive Vice President, Global Sales, Services and Marketing. "The combination of Eyeblaster's rich media solutions and Akamai's global network provides advertisers and portals using Eyeblaster with the ability to serve more ads per second. This directly increases customer revenues as more monthly ad impressions are served."

Eyeblaster video streaming technology takes advantage of the reliable service provided by Akamai, enabling high-quality and scalable delivery of video streams on a worldwide basis. In addition, Akamai's service provides Eyeblaster with a range of metrics for reporting and analysis on the access and usage of video campaigns.

Further Enhancements

Beyond the launch of Video Studio, Eyeblaster also announced significant enhancements to their Rich Media Platform that include:

--Flash 8 support - Enabling creative shops to leverage Flash 8's advanced functionality to deliver even more creativity inside rich media ads

--Enhanced trafficking with Excel - Planners now have the ability to automatically upload media plans created in MS Excel directly into the Eyeblaster Rich Media Platform, which saves valuable time

--Macintosh support - Eyeblaster ads can now be served to MAC users

As the global provider of digital marketing solutions, Eyeblaster is dedicated to continuous innovation of its campaign management tools to increase efficiencies for ease of use and to deliver additional opportunities for clients to manage their digital campaigns. "We value the easy and open relationship we have with our clients," continued Trifon. "And what we continually hear is that the new products we're launching, from ACM last fall to Video Studio today, are making it easier for agency professionals to do their jobs effectively. Our mission is to enable our clients to better serve their brands."

About Eyeblaster

Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful web dashboard. The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a 'middleman vendor' anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles, Chicago, San Francisco, Detroit, London, Barcelona, Hamburg, Tokyo, Sao Paolo, China, and Sydney, with product development facilities in Israel. Learn more at: www.eyeblaster.com.