Fair Isaac Enterprise Decision Management Solution Speeds Account Originations at Turkey's Akbank

Business Wire, May 18, 2006

MINNEAPOLIS -- Origination Solution Helps Lender Automate and Pre-Approve Consumer Loan Applications via Cell Phone within Minutes; Delivers Fast Return on Investment

Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision management technology, announced today that Akbank, Turkey's largest privately owned bank, is successfully utilizing Fair Isaac Enterprise Decision Management (EDM) technology for a more targeted and efficient loan origination approach.

In response to growing application volumes, Akbank recently launched "CepKredi" (English translation: "Speedy -- Cell Credit"), a new service which allows consumers to apply via their cell phone for mortgages, general purpose credit and auto loans. The service is powered by Fair Isaac's decision engine for account origination, which applies advanced analytics and segmentation decision rules to help Akbank automate and streamline origination decisions and improve customer service.

The integration of Fair Isaac's EDM solution into Akbank's account origination processes enables the lender to preapprove consumer loans within 20 minutes or less of the applicant's call. The applicant is notified of Akbank's pre-approval offer via an interactive voice response (IVR) call or SMS text message, which includes interest rate and installment plan information. Akbank now receives 40 percent of personal loan applications via CepKredi. Eighty-five percent of these applications receive an immediate accept/decline decision without requiring additional data.

"The implementation of Fair Isaac's origination decisioning solution has helped us meet our business growth and customer satisfaction goals and establish us as the most progressive financial services provider in Turkey," said Zafer Kurtul, Akbank's CEO. "CepKredi advances the Turkish consumer credit market by offering consumers a flexible, speedy and convenient service. Just a few months after rolling out CepKredi, this delivery channel is already accounting for 15 percent of Akbank's total daily credit assessments, positioning us as the leader in this market segment."

Akbank's portfolio managers can easily design and test complex decision strategies without programming support and upload them to Akbank's origination and underwriting system. When a new loan application is processed, it is automatically routed through Akbank's chosen decision strategy to the appropriate action -- such as accept, or request additional information. The solution scores applicants based on internal and external data sources, such as credit bureau data. Approved consumer loans are available at any Akbank branch. Applicants with little or no credit histories are invited to visit a branch for a more detailed application process.

"Businesses worldwide have embraced a customer-centric approach to managing their loan portfolios, knowing that the return on investment can be fast and remarkable," said Susan Sperl, vice president of Global Origination Solutions. "Akbank's investment in advanced decision management technology has helped solidify its reputation as a banking leader offering superior customer service within the booming and highly competitive Turkish payment card market."

Akbank is currently using several other Fair Isaac EDM applications, including a suite of Fair Isaac customer models and Customer Management TRIAD(TM), which enables the bank to further automate key credit decisions and better manage risk at the customer level by allowing the lender to design, continually test and refine its strategies. Akbank also recently selected Fair Isaac's Falcon(TM) ID solution to protect its business and customers from identity fraud. These solutions enable Akbank to optimize lending practices and extend product usage by treating customers consistently across all product and critical decision areas.

The Turkish lender increased its market share from six percent to 18 percent over the past four years, while controlling risk and maintaining its focus on providing the highest levels of customer service.

"Credit grantors in Turkey and throughout Europe who are seeking to expand their consumer credit lending business to broader segments of the population require leading-edge systems that enable them to safely and efficiently underwrite new accounts and optimize their customer decisions," said Robert Duque-Ribeiro, vice president of International Sales at Fair Isaac. "Fair Isaac has been rapidly expanding its presence in the country, and we look forward to helping leading financial institutions in the region use our industry-standard EDM solutions to take control of complex decision processes and leverage them for a competitive advantage."

About Akbank

Founded in 1948, Akbank ranks as Turkey's largest private sector bank with regard to profitability and market value as of year-end 2004. In addition to core banking activities, Akbank also offers a wide range of retail, commercial, corporate, private banking and international trade finance services. Non-banking financial, capital market and investment services are provided by the Bank's subsidiaries including Ak Leasing, Ak Securities, Ak Investment Fund, Ak Asset Management and Ak Pension Fund.