Business Services Industry
MasterCard® PayPass™ Continues to Be the Faster and More Convenient Way to Pay; Seven Million PayPass Cards and Devices Issued to Consumers and 30,000 Merchant Locations Accepting PayPass Globally
Business Wire, May 2, 2006
Strong Marketing Support
MasterCard launched a multi-layered national and regional consumer awareness campaign to promote PayPass - including television, newspaper, magazines, Internet banner advertisements, giant billboards in Times Square in New York City, posters on subways, buses, and commuter trains. In fact, the MasterCard PayPass "Marathoner - Convenience Store" 15-second spot was named to Adweek's "Best Spots of the Month" list for January 2006. MasterCard will continue to build broad awareness of PayPass nationally throughout 2006.
For more information about MasterCard PayPass, visit www.mastercard.com/paypass.
> About MasterCard InternationalMasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard manages a family of well-known, widely accepted payment card brands including MasterCard(R), Maestro(R) and Cirrus(R) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
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