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Widevine® Unveils Digital Forensics for Consumer Devices; Widevine Mensor™ Watermarks Content Delivered to PCs and Set Top Boxes From Amino Communications, Motorola and Scientific-Atlanta
Business Wire, May 2, 2006
SEATTLE -- Widevine Technologies, Inc. today announced it has integrated Widevine Mensor(TM), a digital forensics solution, into a range of new and legacy consumer-electronics devices. This device-level capability incorporates Running Marks(TM) watermarking technology from Cinea(R) Inc., a Dolby company (NYSE:DLB).
Widevine Mensor enables studios, broadcasters and video operators to expand theft deterrence and traceability of premium content. The first devices embedded with Widevine Mensor include Scientific-Atlanta's IPN430MC, which is part of Scientific-Atlanta's family of IP set tops supporting advanced codecs, HDTV and DVR, Microsoft(R) Windows personal computers, Motorola's Kreatel 1710, and the AmiNet 110 and AmiNet 124 set top boxes from Amino Communications. Widevine Mensor uses multiple watermarking technologies to ensure robust digital forensics that enable studios, broadcasters and operators to track where, when and to what device content is delivered -- regardless of network, device or video format.
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"Cinea's Running Marks watermarking technology is a computer-efficient, low footprint technology with a proven track record in the entertainment industry. The goal of this integration effort is to offer the marketplace practical real-world applications that can be applied easily to the millions of set top boxes already deployed. Working with Widevine Technologies, we are modifying the capabilities of Running Marks to support new consumer markets such as IPTV," says Robert Schumann, General Manager, Cinea.
"This successful integration represents a significant milestone in Widevine's digital forensics initiative. Adding Cinea's robust, processor-efficient watermarking within Widevine Mensor demonstrates that consumer-electronics-device-based marking is a reality," said Glenn Morten, CTO for Widevine. "We expect to provide watermarking on a wide range of consumer devices including new and legacy systems by the end of 2006, including mobile devices. Widevine and Sigma Designs (Nasdaq:SIGM) are actively integrating Widevine's solutions on the Sigma Designs 8634 secure CPU enabling content protection and forensics for a variety of consumer electronics."
About Widevine Mensor
Widevine Mensor watermarks and fingerprints content at each stage of a multi-node content delivery network. Studios, broadcasters and operators can track where, when and to what device content is delivered -- regardless of network, device or video format. In the event of a theft, this approach helps pinpoint the breach in security to a location in the network. Widevine's digital watermarking technology builds on the technological innovations brought to market in 1999 with Widevine Mensor, which originated as a digital fingerprinting and identification system.
About Widevine Technologies, Inc.
Widevine is the leading provider of content security solutions for IP video operators worldwide. Widevine enables telco, cable, fiber, satellite, internet and wireless service operators to generate new revenue opportunities through the secure distribution, identification and tracking of digital content.
Utilizing a combination of hardware and software-based encryption, Cypher persistently encrypts both digital broadcast and video-on-demand (VOD) content, regardless of video infrastructure, network protocols or compression technologies. An innovator in the industry, Widevine invented the downloadable, software-based Cypher Virtual SmartCard(TM) client which today protects more IP video set-top boxes and consumer electronics devices in the industry than any other vendor. This includes Microsoft Windows personal computers (NASDAQ:MSFT), devices from Scientific-Atlanta (a Cisco company); Amino Communications (LSE:AMO) and Motorola (NYSE:MOT). Widevine Virtual SmartCard clients quickly and affordably enable operators to combat piracy on set-top boxes, personal video recorders and other devices within the home. Widevine Secured operators are guaranteed to encrypt studio and broadcaster content, across any video distribution network and on any Widevine Secured device.
Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ:CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Capital Partners, TELUS (NYSE:TU) and VantagePoint Venture Partners.
For more information see Widevine Technologies at www.widevine.com.
Widevine is a registered trademark of Widevine Technologies, Inc. Widevine Mensor is a trademark of Widevine Technologies, Inc. Cinea is a registered trademark of Cinea, Inc. Running Marks is a trademark of Cinea, Inc.
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