PodZinger to Power Rocketboom Search; Premiere Internet Search Engine Teams with Online Innovator to Provide Consumers Best-in-class Video Search Results

Business Wire, May 2, 2006

CAMBRIDGE, Mass. -- PodZinger (www.podzinger.com), the only podcast search engine that enables full-text search, today announced the company has been selected by Internet video pioneer Rocketboom to power and host their search results. Using PodZinger's video search tool, Rocketboom visitors are now able to search the entire library of Rocketboom video to find specific videos and segments of interest to them.

Rocketboom is a three-minute daily videoblog based in New York City. The site covers and creates a wide range of information and commentary from top news stories to quirky Internet culture. It is currently one of the most popular videoblogs on the Internet with more daily subscribers for original syndicated multimedia content than nearly any other site, including podcasts. Rocketboom is presented via online video and widely distributed through RSS.

"Our extensive library of videoblogs contains original videos on subjects ranging from international arts to technology and weblog drama," said Andrew Barron, Rocketboom founder. "With such a diverse catalog of videos, it's key that we have a search tool that makes it quick and easy for our fans to find their favorite segments and discover new ones. After a thorough evaluation of the services available to us, it is clear that PodZinger is the best partner to help us deliver the services our viewers can depend on and enjoy."

Compatible with most popular Web browsers, PodZinger uses speech-to-text technology to create a text index of the audio, which enables users to find content anywhere within podcasts and jump directly to the point where their keyword is spoken. For partners like Rocketboom, PodZinger licenses its engine to the partner for use on their site. Without leaving the site, visitors are then able to take advantage of PodZinger's innovative technology to search the partner's audio and/or video content. For potential partners, this arrangement increases the amount of time visitors stay on the site, helping to build brand loyalty.

"Sites like Rocketboom showcase the future of video distribution by demonstrating the power of the Internet to deliver video content that is compelling and interesting," said Alex Laats, president, PodZinger. "As television viewers increasingly turn off their sets in favor of watching videos on the Internet, advertisers must follow these viewers and adopt new methods for delivering their messages. PodZinger empowers advertisers to build brands in digital mediums, while simultaneously helping partners like Rocketboom strengthen their own brand and user experience."

About PodZinger

PodZinger is powered by BBN Technologies, leveraging its 30 years of speech recognition research to transform multimedia content into searchable words. PodZinger opens up a previously untapped source of content via a simple Web search. Also, from the PodZinger site, users can subscribe to podcasts, download, view or listen to them, and have PodZinger deliver new podcasts on their own topics of interest using standard RSS feeds. So when it comes to finding what you want in podcasts and vodcasts...just ZING IT!