24/7 Real Media Announces the Rich Media Foundry to Help Publishers Streamline Rich Media Delivery and Maximize Revenue

Business Wire, May 22, 2006

NEW YORK -- Proprietary, Leading-Edge Technology Simplifies the Creation and Trafficking of Rich Media Advertising across All Formats and Vendors

Signaling its commitment to simplifying rich media advertising for publishers, 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing company, today unveiled the Rich Media Foundry, a new technology that streamlines the process of creating and trafficking rich media advertising in any format, from any vendor. The technology integrates seamlessly with Open AdStream(R) 6, the company's comprehensive ad management platform, which will allow publishers to reap all the benefits of rich media with minimal campaign administration.

"Rich media is the fastest growing advertising vehicle because it generates higher revenue for both advertisers and publishers. Currently, about 70 percent of the display advertising campaigns on our U.S.-based Web Alliance network are Rich Media," said Tom Swenson, product manager for the Rich Media Foundry. "The Rich Media Foundry makes managing and optimizing rich media campaigns simple for publishers. More importantly, the technology is designed to be agnostic and scalable, with the ability to support any rich media format, including video, audio, mobile, DTV, and other emerging formats."

The Rich Media Foundry simplifies the trafficking process for publishers. The technology features third-party rich media vendor code templates, allowing publishers to quickly and easily import code to Open AdStream 6. An Ad Wizard feature enables the creation of customizable banners, pop-up ads, or layered ads. Pre-roll video is fully supported, including coordination with in-page units. Other features facilitate the full integration with Open AdStream 6 without any further modifications.

The Rich Media Foundry also includes case management features that streamline the management of rich media vendors' ad product portfolio. Vendors may add new formats, enter modification instructions, and modify existing formats - all within one intuitive interface. New vendors may register and participate in 24/7 Real Media's Rich Media Certification program as well.

"The Rich Media Foundry is the latest in a series of industry innovations from 24/7 Real Media that help publishers improve the revenue generating potential and ROI of their sites, and increase the effectiveness of advertisers' messages," said Jack Smith, vice president of product strategy at 24/7 Real Media. "The Rich Media Foundry will help Open AdStream 6 customers speed the delivery of lucrative rich media campaigns into their ad rotation with minimal effort, enabling them to start earning revenue faster and increase their profit margins."

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, and to achieve transparency, and greater ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of May 22, 2006. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.