TechPoint Foundation Names ExactTarget Information Technology Company of the Year; Email Marketing Firm Scores Back-to-Back Wins

Business Wire, May 22, 2006

INDIANAPOLIS -- On-demand email software provider ExactTarget was honored with the 2006 Information Technology Company of the Year Award by TechPoint, the leading change agent for Indiana's technology industry. This marks the second consecutive year ExactTarget has captured this honor. Key considerations for the award are profitability, sustainability, impact on the industry and market, and accomplishments as an outstanding corporate citizen. In 2004, ExactTarget received TechPoint's Gazelle Award, which is given to the leading technology company in business less than three years from the initial commercialization of its principal products or services.

ExactTarget has earned the leadership position among other email service providers by delivering the features that marketers find important, such as ease of use, data-driven personalized emails, email analytics and industry leading deliverability. More than 5,000 organizations worldwide rely on ExactTarget email software to strengthen their customer relationships. In 2005 alone, ExactTarget added more than 1,000 customers, including Delta Faucet, Gannett Company, Goodyear Tire & Rubber, and Icelandair.

"We are honored to be recognized by TechPoint for the third year in a row and thank them for their support of growing technology companies in Indiana," said Scott Dorsey, president of ExactTarget. "ExactTarget has experienced tremendous growth as organizations realize the benefits offered by our software as a service model. I am grateful to our employees who are completely dedicated to helping our customers deliver timely, relevant and personalized emails communications to their constituents."

TechPoint recognizes companies annually with their MIRA Awards to celebrate and publicize the state's top technology companies, products and individuals. The Awards represent an opportunity to showcase progress and create awareness by honoring those companies and individuals who have made significant contributions to Indiana's technology industry.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,000 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.