FeedBurner Named a Red Herring 100 Winner; Award Recognizes the 100 Private Technology Firms in North America Driving the Future of Technology

Business Wire, May 22, 2006

CHICAGO -- FeedBurner today announced that it has been selected as a winner of the annual "Red Herring 100 North America" award by Red Herring magazine. This list of 100 privately held companies in North America recognizes those that play a leading role in innovating the technology business. To view the full list, please visit www.redherring.com.

Disruptive technologies and business plans

"With venture capital flowing again, we're seeing a lot of innovative new companies taking on the established players with disruptive technologies and innovative business plans," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "The Red Herring 100 North America companies, among them FeedBurner, are pushing and breaking the boundaries of the technology business and we are excited to report on their success stories."

"We take innovation very seriously around here and it's quite an honor to be recognized for our efforts to help make feed management a valuable service for publishers," said Dick Costolo, cofounder and CEO for FeedBurner. "From the very first feed we burned back in February 2004 to our more recent announcements of Wired News, IDG and Newsweek, it's been fun to watch our platform grow to support so many different types of customers. Our focus remains squarely on speed of innovation as we expand our services to deliver exponential benefits to our critical mass of publishers."

More than just buzz

Red Herring's lists of top private companies are an important part of the renowned magazine's tradition of identifying new and innovative technology firms and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as some that would change the way we live and work.

After receiving more than 1,000 submissions and nominations, Red Herring's editorial staff rigorously evaluated FeedBurner and the other contenders through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. The Red Herring 100 North America companies are at the forefront of the technologies that are changing our lives in profound ways.

Honoring the best

To honor the Red Herring 100 companies, Red Herring has invited their CEOs and founders to present at its Red Herring Spring 2006 conference, a forum for technology's most exciting companies, and to share their insights on the future of innovation and the entrepreneurial journey. Scheduled to take place at the Hyatt Regency Hotel in Monterey, this intimate, invitation-only conference will explore "The Pursuit of Disruption" and how it spawns unexpected opportunities, novel alliances, and great success stories.

About FeedBurner

FeedBurner's advanced feed management technology delivers subscription services for nearly 200,000 publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY and Newsweek to reach 14 million subscribers in more than 190 countries. The company also operates the largest advertising network for feeds, reaching eight million subscribers across twelve advertising channels. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and feed management, please visit www.feedburner.com

About Red Herring Spring 2006

Red Herring Spring 2006 will assemble 300 of the continent's most innovative and successful CEOs, investors, and corporate developers and feature a dynamic group of over 100 speakers that are pushing and breaking the boundaries of the business of technology. Themed "The Pursuit of Disruption," it will be held May 23-25 in Monterey, California. Please contact Michael Felber at 650.428.2900 or email mfelber@redherring.com to request an invitation to attend the event. More information is available online at www.herringevents.com/rhspring06.> About Red Herring Magazine

Red Herring magazine is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring's journalists report on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.