Ad Spending Survey by Outsell, Inc. Examines Previously Untracked Ad Buyer Habits and Motives; Study Analyzes Differences Among Small, Midsize and Large Businesses

Business Wire, May 23, 2006

BURLINGAME, Calif. -- WHAT: Outsell, Inc.'s Annual Ad Spending Study 2006: Small, Medium and Large Businesses, is unique for how deeply it analyzes previously untracked data, comparing ad-spending patterns by size of advertisers. New areas of research include advertisers' adoption rates for online advertising; budget allocation, growth rates, and trade-offs across all types of advertising media; the effectiveness of Google vs. Yahoo! and Microsoft; the performance of keyword ads versus contextual and behavioral ads; and the factors driving advertising spending decisions among different sized businesses.

This is the third report in Outsell's four-part new Ad Spending Study Series. It analyzes 909 advertisers' spending patterns.

KEY FINDINGS:

--Large companies (more than 1,000 employees) represent the fastest growing segment of online advertisers.

--Lagging growth rates for small businesses (fewer than 100 employees) represent a key opportunity for adept publishers and search companies.

--Small companies show 18 percent growth in online ad spending, nearly twice that of print's 9.2 percent growth.

--Large companies show growth in online ad spending of 21.3 percent, almost 10 times that of print's 2.5 percent.

--Only 46 percent of small businesses use Google AdWords, versus 66 percent of large companies.

--Lead generation and branding using sponsored content is surging.

FOR MORE INFORMATION

Journalists who would like to talk with Outsell should contact Dawn Ringel, Warner Communications, 781-449-8456 or dawn@warnerpr.com.

Companies that would like to purchase this report should go to http://content.outsellinc.com/coms2/summary_0245-3142_ITM or contact Outsell directly at 650-342-6060 or info@outsellinc.com.

ABOUT OUTSELL, INC.:

Outsell, Inc. of Burlingame, CA is the leading research and advisory firm providing actionable market analytics for the information industry. Founded in 1994, Outsell helps publishers, commercial information providers, and content software technology vendors identify, maintain, and grow markets and revenue streams. Outsell also works with information management executives in top corporations, government agencies, and educational institutions to benchmark spending, optimize performance, and demonstrate best practices. Outsell invests heavily in unique information industry data assets that form the core of its high-quality, fact-based research, analysis, and recommendations for clients worldwide. For more information, see www.outsellinc.com.