SHOP.COM Certifies Channel Intelligence for Product Data Integration; Channel Intelligence to Help Expand Number of Merchants in SHOP.COM Marketplace

Business Wire, May 3, 2006

MONTEREY, Calif. -- SHOP.COM (www.SHOP.COM), the destination online marketplace where consumers enjoy one-stop shopping from thousands of trusted brands using a single account, today announced that Channel Intelligence, Inc., has been certified to provide product data integration services on behalf of its merchants and improve the quality of their offerings on SHOP.COM. Channel Intelligence, a Florida-based commerce data interchange services company, is a certified member of SHOP.COM's Data Feed Provider Program, an initiative to create industry standards for data integration and ensure better presentations of merchants' offerings online.

"This certification is a natural extension of our long-term relationship with SHOP.COM," said CEO Rob Wight of Channel Intelligence. "We see great value in the unique shopping experience SHOP.COM is creating for consumers."

Channel Intelligence, the leading provider of on-demand data solutions designed to drive Web-initiated commerce, can now quickly integrate merchants on to the SHOP.COM marketplace platform as part of Channel Intelligence's SellCast(TM) Online services. The SHOP.COM certification ensures merchants will have improved retailing performance.

"Our goal is to help our merchants achieve maximum sales, and success begins with perfect content -- that means that they're providing the right information at the right time and in the right format so that consumers have all the information they need to make an informed and confident purchasing decision," said Bruce Sellers, President of SHOP.COM. "Channel Intelligence has been partnering with us for a while on a perfect content initiative, and we're thrilled that they are now SHOP.COM certified to help merchants have maximum appeal to nearly one million shoppers who visit our marketplace every day."

Channel Intelligence retailer clients include the two largest mass merchants, the top two consumer electronics retailers, two of the top four manufacturer direct stores, the largest home improvement retailer, as well as the number one national toy and baby retailer featured in the 2006 Fortune 500 guide. Channel Intelligence makes its SHOP.COM integration services available to its retailer clients, as well as any new merchants who are interested in quickly integrating their products onto the SHOP.COM marketplace.

"With our data feed provider program, our objective is to provide the merchant community with a standardized third party SHOP.COM integration option," said Drew Green, Vice President of Sales and Merchant Operations at SHOP.COM. "Channel Intelligence is a respected merchant channel optimizer. And now that they're SHOP.COM certified, they can help their merchants integrate and optimize our robust channel and efficiently gain new customers and capture the demand we create for merchant product categories."

At SHOP.COM, consumers can shop for more than 7 million products and order from more than 1500 merchants in a single location, managing it all with a single password-protected account. SHOP.COM provides consumers with easy access to a comprehensive selection of products, including from name brand retailers ranging from Harry and David, Brookstone and Smith & Hawken to Hammacher Schlemmer, One Hanes Place and SmartBargains.com.

About Channel Intelligence

Based in Orlando, Florida, Channel Intelligence (CI) is the leading provider of on-demand data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI's patented optimization technology and data solutions currently facilitate over $130M in qualified sales leads daily to retailers from shopping destination and manufacturer web sites resulting in over $3M sales a day. Channel Intelligence clients include nearly 200 of the world's best known retail and manufacturing brands such as Best Buy, Baby Universe, Belkin, Canon, Circuit City, DLink, eCost, Electronic Arts, eToys Direct, Fujifilm, Home Decor Products, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool Equipment, Olympus, Panasonic, PC Mall, Rooms To Go, Target, Teleflora,The Stanley Works, Things Remembered and more. For more information, visit the company's website at www.channelintelligence.com.

About SHOP.COM(TM)

SHOP.COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP.COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all -- start to finish -- with one personal password-protected account. SHOP.COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company's website at www.SHOP.COM.