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TV Guide SPOT Celebrates One Year Anniversary with Approximately 20 Million Subscribers; Rapidly Growing Video-on-Demand Network Expands Distribution with Adelphia, Cablevision, Charter Communications and Cox Communications
Business Wire, May 30, 2006
LOS ANGELES -- Signs Cheez-It(R) and Cingular Wireless as Key Advertising Sponsors
TV Guide SPOT(TM), one of the fastest growing networks in the burgeoning video-on-demand (VOD) market, today announced that it has reached approximately 20 million subscribers nationwide since its launch one year ago. The VOD network has been embraced by distribution partners and advertisers alike, as it has dedicated approximately 75 percent of its programming to original shows created specifically for on-demand viewers, as opposed to repurposed content. In addition to existing cable operator relationships with Comcast, Time Warner, Bright House and Insight Communication, TV Guide SPOT launched this week with Adelphia and Cox Communications, further growing the customer base for the on-demand network's original programming. TV Guide SPOT has also recently signed new distribution deals with Cablevision Systems and Charter Communications.
Advertisers continue to partner with TV Guide SPOT, as its programming offers an attractive vehicle to reach the demographic of males ages 18-34 years. Cheez-It(R) brand, the advertising launch partner of TV Guide SPOT, has re-signed with the VOD network to execute a programming integration sponsorship of the weekly and daily editions of Watch This! Cingular also joins the network's line-up of promotional partners in a unique product integration sponsorship of TV Guide SPOT's music show, mVids.
"We are thrilled that TV Guide SPOT has gone from zero to 20 million cable VOD subscribers in just 12 months," said Dmitri Ponomarev, Vice President, TV Guide SPOT. "Our success in attracting both distribution partners and blue chip advertisers validates TV Guide SPOT's programming strategy, and also indicates that the VOD platform is gaining traction with viewers."
TV Guide SPOT has become a valued service with cable operators, allowing digital subscribers to sample, catch-up, and preview the best of television through its original, "bite-size" programming. It also takes both digital cable and broadband viewers up close and personal with the biggest stars and behind the scenes of the most popular shows on television through the best of TV Guide Channel's programming.
TV Guide SPOT currently features the following short-form programs:
--Watch This! looks at the most compelling programs of the week and daily prime-time, including special episodes, premiers, television events and hidden gems that TV Guide SPOT editors mine just for the on-demand audience.
--Big Movie Guide highlights the best of cable's on-demand movies with star interviews, movie clips, behind-the-scenes stories and red carpet events. The "Best Pics" section of the guide highlights the best on-demand movies of the month.
--mVids showcases leading music acts and guides viewers to special appearances of the bands on talk and variety shows each week - from Good Morning America and the Today Show to Jay, David and Conan.
--TV Guide SPOT on-demand features exclusive celebrity interviews and behind-the-scenes specials spotlighting the very best of TV Guide Channel. Many episodes will include bonus never-before-seen content not previously aired on the TV Guide Channel.
About TV Guide Channel
TV Guide Channel reaches nearly 80 million homes and is the premier television entertainment network for viewers seeking the latest information on the best programs, hottest stars and latest trends on television. Headquartered in the heart of Hollywood at its TV Guide Studios, the network combines original programming with comprehensive program listings information - all of which deliver on viewers' need for an entertaining and easy guide to what's on TV. TV Guide Channel is owned and operated by TV Guide Networks, Inc., a subsidiary of Gemstar-TV Guide International, Inc.
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company") (NASDAQ: GMST) is a leading media, entertainment and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.
This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the transformation of our TV Guide magazine publishing business; timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investment in new and existing businesses, including TV Guide magazine, TV Guide Spot and TV Guide Mobile; the impact of competitive products, services and pricing; ongoing and potential future litigation; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.
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