Motive to Outline Home Networking Management Challenges and Opportunities at Broadband Services Forum Meeting

Business Wire, May 4, 2006

AUSTIN, Texas -- Motive (OTC:MOTV), a leading provider of broadband management software, today announced that Kenny Van Zant, executive vice president of marketing and products, will participate in a home networking panel discussion at the Broadband Services Forum Q2 Meeting, taking place at the Casino Nova Scotia Hotel in Halifax, Canada on Tuesday, May 9 at 10:55 a.m. ADT.

Mass market demand for home networking services is growing rapidly. According to recent data, market research firm Strategy Analytics predicts that by 2010 there will be nearly 700 million connected home devices worldwide which will allow consumers to share data and media across their home networks. This growing market represents a tremendous opportunity for service providers, but also a challenge, as the proliferation of devices leads to increased complexity in the home, and a lack of visibility and control over home networking services.

As a member of the BSF home networking panel, Van Zant will discuss how providers can use intelligent management solutions to eliminate or expedite various manual installation, configuration, maintenance and upgrade tasks that impact home networking services and end-user satisfaction.

Hosted by Motive customer Aliant, Inc., the BSF home networking panel will be moderated by Kenyon Shoebridge, Aliant's vice president of customer experience.

About Kenny Van Zant

Kenny Van Zant joined Motive following its merger with BroadJump in 2003, and serves as executive vice president of marketing and products, where he is responsible for leading market positioning, product definition and development, and outbound communications efforts. Prior to Motive, Van Zant co-founded BroadJump in 1998, and served as its COO. Leveraging more than 13 years of engineering and sales experience in data communications, he helped transform BroadJump into an industry-leading software provider for the global broadband market. Previously, Van Zant was a lead member of Cisco Systems' broadband access team responsible for the technical direction and strategy for all DSL and cable modem sales in the United States. Van Zant holds a bachelor's degree in electrical engineering from The University of Texas.

About Motive, Inc.

Motive, Inc. (OTC:MOTV) has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

About Broadband Services Forum

The Broadband Services Forum is an international industry resource that provides a forum for dialogue and development, along with the tools and information to address the fundamental business and technology issues vital to the growth and health of the broadband industry. The Broadband Services Forum fosters collaboration across the broadband value chain including content, service and technology providers.

For more information, visit: http://www.broadbandservicesforum.org

This press release contains forward-looking statements that involve risks and uncertainties relating to home networking services, the need for customer service and the expected benefits of our products. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers' ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers' subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.