2005 Copernican Award Winners

Business Wire, May 4, 2006

NEW YORK -- Creative Good, a New York-based customer experience consultancy, announced the winners of the 2006 Copernican Awards last night, May 3, during a dinner held at the Rainbow Room atop Rockefeller Center. The Copernican Awards are awarded annually (2005 was the inaugural year) to companies and organizations that succeed by putting customers at the center of their "business universe." Forbes is the media sponsor of the Copernican Awards.

The 2006 Copernican Award Winners:

--- LARGE CATEGORY ($1B  in annual revenue or budget) ---

Google (GOOG)

--- MEDIUM CATEGORY ($100M  in annual revenue or budget) ---

TiVo (TIVO)

--- SMALL CATEGORY (Less than $100M in annual revenue or budget) ---

del.icio.us (subsequently purchased by Yahoo! - YHOO) Heifer
International

"Forbes is proud to support Creative Good and the Copernican Awards," said Kendall Crolius, VP of Marketing at Forbes. "As a company that also recognizes the importance of putting the customer first, Forbes applauds all of the companies honored."

Creative Good CEO Phil Terry said, "Like the misguided early notion - debunked by Copernicus - that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe. The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century."

The 160 executives of the Creative Good Executive Customer Experiences Councils nominated the 2006 Copernican Award finalists (see finalists http://creativegood.com/press/copernican2006.html) and then voted on the winners for each category.

About Creative Good

Founded in 1997 and based in New York City, Creative Good is the industry's first and oldest customer experience firm. Clients for its consulting, peer-to-peer learning, and training and events include leading retailers, media and financial services firms from around the world. See more information at www.creativegood.com.

About the Customer Experience Councils

The Executive Customer Experience Councils are private forums for senior executives who share best practices across non-competing firms. Facilitated by Creative Good, the Councils are made up of senior decision makers in general management, marketing, product management, technology and customer experience from Forbes 2000 companies around the world. Executives interested in joining the Councils should contact Anne Suddaby at Creative Good.