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Warren Buffett Charity Auction on eBay®; Legendary Investor and Dairy Queen® Make Beautiful ``Ukulele'' Music for Children's Miracle Network
Business Wire, May 4, 2006
OMAHA, Neb. -- Does everything Warren Buffett, CEO of Berkshire Hathaway, (NYSE:BRK.A) (NYSE:BRK.B) touches turn to gold?
We're about to find out. Bidding begins at $1,000 on eBay(R) at http://www.ebay.com/dairyqueen for an exquisite custom-designed Dairy Queen(R) ukulele autographed by legendary investor and part-time ukulele player, Warren Buffett. The bidding opens at 9 p.m. Eastern/6 p.m. Pacific on Monday, May 15, and will run for 10 days. The eBay online auction is being managed by Auction Cause, a premier auction management agency.
On Saturday, May 6, the unique ukulele will be on display in the Dairy Queen booth at the Berkshire Hathaway shareholders meeting in Omaha, Neb.
San Francisco-based Tesser, the Dairy Queen system's branding and design partner, created the ukulele to resemble a signature Dairy Queen cone complete with a curl on top. One of only two in the series, the second DQ(R) ukulele will become part of Buffett's private collection.
Proceeds from the sale of the ukulele will benefit the Omaha Children's Hospital, a member of the Children's Miracle Network. Children's Miracle Network is the national cause partner of Dairy Queen, a Berkshire Hathaway company, which has raised more than $59 million for the organization since 1984.
The auction marks the beginning of the Dairy Queen system's summer-long awareness campaign for Children's Miracle Network culminating in the treat leader's first-ever North American Miracle Treat Day.
"Throughout North America, during Miracle Treat Day on Thursday, August 10, we will donate proceeds from every Blizzard(R) sold to Children's Miracle Network," said Michael Keller, chief brand officer for International Dairy Queen and a member of the Children's Miracle Network national board of governors. "The auction is something different for us to call attention to and raise funds for Children's Miracle Network."
About IDQ:
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen(R) stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ(R) Grill & Chill(R), Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ(R) Orange Julius(R) concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. For more information about Dairy Queen, visit http://www.dairyqueen.com.
About Children's Miracle Network
Children's Miracle Network -- the alliance of premier hospitals for children -- is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. For more information, visit http://www.childrensmiraclenetwork.org.
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