IGA Worldwide Sees Market Acceleration For The In-Game Advertising Industry Following Microsoft's Entrance

Business Wire, May 5, 2006

NEW YORK -- As the global in-game advertising market tracks towards its multi-billion dollar future, market maturation opens the door to wider media networks

IGA Worldwide, the leading independent in-game-advertising company, sees Microsoft's recent acquisition activity as further endorsement of IGA's approach to growing the global market.

"From our perspective, Microsoft's entrance into in-game advertising is an exciting development that clearly accelerates the ongoing concentration of the market as the category approaches the $1billion threshold," said Justin Townsend, CEO of IGA Worldwide.

"IGA Worldwide has pioneered in-game advertising in Europe for the past two years with global brands, such as Red Bull, T-Mobile and Fox Studios," added Townsend.

"Our strength lies in a proven platform that is built upon an open approach dedicated to being both publisher and player friendly, while being sensitive to the interests of advertisers," said Townsend. "This approach features dynamic ad insertion with verifiable audit trails," he added.

About IGA Worldwide, Inc. (www.igaworldwide.com)

IGA Worldwide is the global leader in 360-degree in-game advertising solutions, helping brands to achieve measurable results in the world's fastest growing and most engaging new communications medium. Through its proprietary ad serving network, Radial (R), IGA enables advertisers to dynamically target millions of engaged consumers across a broad range of game platforms, titles and genres, while its wholly-owned communications consultancy, Hive Partners delivers strategic consulting services and exclusive access to unique integrated product placement and co-promotion opportunities.

Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top 100 Private Company' in the media and entertainment sector in the OnHollywood awards.