Acxiom® and DII Combine Strengths To Help Catalog Marketers Improve Contact Stream

Business Wire, May 8, 2006

LITTLE ROCK, Ark. -- Acxiom(R) Corporation (Nasdaq:ACXM) and Decision Intelligence, Inc. today announced a new solution to help catalog marketers improve their contact stream to send the right catalog at the right frequency to the right customer.

The new solution, called Acxiom's Contact Optimization Solution, combines Acxiom's data expertise and Acxiom Personicx(R) segmentation system with DII's analytic capabilities to develop the optimal promotional contact strategy for each customer. Using a customer-centric approach, this solution assigns each customer the contact stream that generates the maximum return on the advertising investment by setting the appropriate investment budget and choosing the best offers.

"Our new Contact Optimization Solution is a real breakthrough for catalog marketers because it allows them to invest in the best marketing stream for each customer," said Tim Suther, Acxiom retail industry executive. "Now, for the first time, marketers can determine how different customer segments receive different promotional treatments and are empowered to dive deeper into understanding who should receive what and why."

The solution is applicable to any outbound marketing campaign - direct mail, email, telemarketing and any multi-channel combination.

"This solution is a much more intelligent approach to motivating non-active customers by choosing the right offering, the right catalog, for them to receive," said Randy Erdahl, president of DII. "The unique application of the strengths of Acxiom and DII allows marketers to focus on new-to-file customers, one-time buyers, lapsed customers, and non-buyers. It provides a powerful knowledge of where and when to invest in promotions. With that knowledge, marketers can increase their ROI by reducing mailing redundancy, 'cannibalization' of customer campaigns and other costly factors."

Acxiom's Contact Optimization Solution applies Acxiom's Personicx to the marketer's customer data to determine the most likely customers for a catalog campaign. DII applies its optimization system, OptiPro(TM), to choose the best marketing campaigns for each customer while invoking advertising budget constraints to control the amount invested in each customer, thereby ensuring an acceptable ROI.

Representatives from Acxiom and DII will be available to explain the benefits of the new Contact Optimization Solution at the Acxiom booth during the ACCM 2006 Conference, May 8-10, in Chicago.

About DII

Decision Intelligence, Inc. (DII) provides database marketing solutions consisting of analytical services and products to companies with customer databases who want to leverage that information to enhance the value of their businesses.

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Acxiom and Personicx are registered trademarks of Acxiom Corporation.