IDM Launches Tie-in for Disney-Pixar's ''Cars'' with U.S. Auto Dealers; Direct Mail and Point-of-Sale Expected in 6,000+ Dealerships In Time for Film's June 9 Release

Business Wire, May 9, 2006

ROCKLIN, Calif. -- Intelligent Direct Marketing, Inc.(TM) (IDM), a major national direct mail service for the automotive industry, will launch an auto dealership direct mail and point-of-sale tie-in with the new Disney-Pixar film "CARS," a fast-paced, computer-animated comedy-adventure set inside the world of cars, scheduled for release June 9.

Over 6,000 U.S. dealerships are expected to participate in the cross promotion which is being offered exclusively by IDM. The program offers auto dealerships "CARS" co-promotional, free "CARS" movie ticket direct mail flyers, with an option to implement contests to win the actual limited-edition co-promotional "CARS" marketing premiums displayed in showrooms: Standees, banners, mobiles, posters, balloons and more.

"'CARS' is the ultimate tie-in for automotive dealerships!" said Todd Vowell, owner/founder of IDM. "We are excited to give dealerships the opportunity to join with other promotional partners in such a high-profile Disney-Pixar cross promotion."

"CARS" will be the seventh feature film from Disney-Pixar, following the blockbusters "Toy Story," "A Bug's Life," "Toy Story 2," "Monsters, Inc.," "Finding Nemo" and "The Incredibles." "CARS" tells the story of Lightning McQueen, a hotshot rookie racecar driven to succeed, who discovers that life is about the journey, not the finish line, when he finds himself unexpectedly detoured in the sleepy Route 66 town of Radiator Springs. On route across the country to the big Piston Cup Championship in California to compete against two seasoned pros, McQueen gets to know the town's offbeat characters who help him realize that there are more important things than trophies, fame and sponsorship. The all-star vocal cast includes free-wheeling performances by Paul Newman, Owen Wilson, Bonnie Hunt, "Larry the Cable Guy," Tony Shalhoub, Michael Keaton, George Carlin, Katherine Helmond, Cheech Marin, John Ratzenberger, Paul Dooley, Michael Wallis, Darrell Waltrip, Richard Petty, Jenifer Lewis and Jeremy Piven.

About Intelligent Direct Marketing, Inc.

Intelligent Direct Marketing, Inc.(TM) is an award-winning creative marketing team with headquarters in Rocklin, California. The company has produced and written over 35,000 direct mail promotions, and mailed over 200 million individual pieces for the automotive industry. Founded in 1994, IDM is the fastest-growing direct mail company in the United States with 4,000 clients nationwide. For more information about IDM, visit: www.intelligentmarketing.com.

About Pixar Animation Studios

Pixar Animation Studios (Nasdaq:PIXR) (http://www.pixar.com) combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created six of the most successful and beloved animated films of all time: Toy Story, A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo and The Incredibles. Pixar has won 20 Academy Awards(R) and its six films have grossed more than $3.2 billion at the worldwide box office to date. The Northern California studio's next two film releases are "CARS" (June 9, 2006) and Ratatouille (summer 2007).