e-Miles® Launches As First Online Advertising Channel to Reward Airline Miles for Viewing Advertisements

Business Wire, Nov 1, 2006

NEW YORK -- e-Miles( [R] ), a new online advertising channel launched today, rewards consumers for the time they spend viewing ads online with a currency they valueCoairline miles from their preferred carrier.

Through exclusive partnerships with Continental Airlines( [R] ), Delta Air Lines( [R] ), Northwest Airlines( [R] ) and US Airways( [R] ), e-Miles empowers consumers to now earn miles by engaging with ads that matter to them. e-Miles' advertisers will experience a more efficient use of their advertising budget by targeting their most desired consumers and paying only when consumers engage with their messages.

e-Miles' advertisers include: 1-800-Flowers; Enterprise Rent-A-Car; Hilton; LendingTree, LLC; St. Martin Tourism Board; Visit Florida; Zales and many others. In addition, several advertising agencies are presenting this concept to their clients as part of their 2007 planning, such as Digitas, Fallon and MindShare.

"As online advertising continues to boom, e-Miles is advancing this evolution by freeing marketers from relying on questionable and archaic measurement methods," said Hal Brierley, chairman and chief executive officer of e-Miles. "Advertisers can now eliminate waste in their advertising spending by targeting messages more effectively and guaranteeing engagement with their most desired audiences."

The End of CPM

Marketing professionals today realize that CPM is an outdated metric. In fact, according to a recent survey of more than 200 marketing professionals, less than 30 percent feel that traditional advertising effectively reaches their target market.

e-Miles gives chief marketing officers, advertisers and media buyers access to high quality audiences, more effective advertising spend and; therefore, a greater ROI. Through e-Miles, advertisers can reach a coveted demographic of individuals who are highly educated (95 percent college graduates), high-earning (average income above $100,000), and professional (72 percent).

In addition, consumer research shows a high rate of interest in earning miles, with 20 million airline award tickets used every year. According to a recent survey, nearly 75 percent of consumers are interested in earning miles for reading messages and answering a few quick questions and would like to receive at least one opportunity per day to earn miles by viewing ads.

Earn Miles Faster Without Ever Leaving the Ground

At no cost and by taking just a few minutes a day to view advertisements on e-Miles, consumers can earn enough miles for a domestic award ticket within a year. Members choose which ads they view on the Web site and can earn miles with Continental Airlines([R]), Delta Air Lines([R]), Northwest Airlines([R]) and US Airways([R]). Additional U.S. and European airlines are expected to join in the near future.

"e-Miles succeeds where traditional online advertising has failed by giving consumers a reason to engage," said Mark Drusch, president of e-Miles. "By offering real engagement at the consumer's request, e-Miles transforms advertising from an interruption to an opportunityCoand lets advertisers strategically capitalize on the evolution of consumer empowerment."

Unique Measurement

e-Miles provides both speed and confirmed engagement to the advertiser, which is a unique measuring capability in the marketing industry. e-Miles offers detailed reporting on a campaign level and a brand level, as well as the ability to customize the types of reports that advertisers receive as they become more integrated with e-Miles.

A Proven Success

e-Rewards( [R] ), launched by the same investors behind e-Miles, is an industry-leading, profitable, online research company with more than three million members. e-Rewards' success is proof of the concept that rewarding individuals for their time is a valuable strategy. Building on the successful foundation and technology platform developed by e-Rewards over the last seven years, e-Miles will further prove that consumers are demanding rewards for their time, and advertisers demand better measurements of time with their customers.

"The e-Miles concept is very exciting for travelers and advertisers alike. Only e-Miles will reward consumers for viewing advertising with frequent flyer miles," said Mark Bergsrud, senior vice president, marketing programs and distribution for Continental Airlines. "Continental Airlines is pleased to offer its customers this unique opportunity to earn OnePass miles for their time."

Consumers will be invited to join e-Miles by their preferred airlines beginning in January 2007 or can visit www.e-Miles.com. Members will fill out a short profile and quickly begin earning miles with their favorite airline's frequent flyer program.

About e-Miles

e-Miles is an interactive advertising channel that rewards consumers for the time they spend viewing ads online with a currency they valueCoairline miles from their preferred carrier. Advertisers will experience significant ROI improvements and a more efficient use of their advertising budget by targeting their most desired consumers and paying when the audience engages with their message.