Revived Interest in E-mail, Internet's Dominant Application, Drives Marketers to ClickZ E-mail Marketing Forum

Business Wire, Nov 1, 2006

NYC Event Focused on Insights to Strategize, Create, Launch, and Measure Effective E-mail Campaigns

NEW YORK -- If you think e-mail marketing is old hat, think again. Proving e-mail remains a critical component of any interactive marketing toolbox, hundreds of attendees made their way to NYC for ClickZ Specifics: E-mail Marketing, which wrapped last week. Attendees were privy to comprehensive, expert-led sessions delivering the marketing and production insights needed to launch effective e-mail campaigns. The event was hosted by The ClickZ Network (www.ClickZ.com), the largest resource in the world for interactive marketing news, information, commentary, advice, opinion, research, and reference. The ClickZ Network is an Incisive Media property.

The two-day forum, hosted by Rebecca Lieb, Editor-in-Chief of The ClickZ Network, offered a dynamic opportunity for marketers to learn about all aspects of creating an e-mail marketing campaign, from writing and designing messages that increase responses, to testing and calculating e-mail campaign ROI. ClickZ Specifics: E-mail Marketing attracted marketers seeking to learn from experts who have successfully leveraged this immediate, inexpensive, and in-your-face application.

"With estimates that e-mail marketing spend will be $950 million this year (SRC: Jupiter Research), you would think marketers would segment their lists with great care and attention. However, the overwhelming majority is sticking with plain-vanilla demographic and geographic segments," said Lieb. "This conference was a great success because it seriously educated marketers on issues such as spam, deliverability, permission, and privacy."

E-mail has forever changed business communications. It can sell, upsell, promote, brand, inform, remind, and create buzz -- all for a low price. Four years ago, the ClickZ Network launched a series of groundbreaking e-mail conferences. With the passage of CAN-SPAM, interest in, and furor around, responsibly and effectively using e-mail as a marketing medium dwindled, but the discussion is hardly over.

"E-mail trends and tactics change all the time, while issues unheard of just a few years ago, such as deliverability, are posing new challenges." Lieb explained, "E-mail may not be in the limelight, but it is still the leading online activity and a core component of almost any interactive marketing effort."

For more information on the ClickZ Specifics E-mail Marketing Conference or future conferences please visit http://www.searchenginestrategies.com/. Stay tuned for additional ClickZ Network events next year.

About The ClickZ Network

The ClickZ Network is the largest resource of marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites the ClickZ Network, Search Engine Watch and their associated events series including ClickZ Specifics and Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.