Business Services Industry

Holiday Recipe for Disaster - CraveOnline Launches CraveCocktails.com with Lush Selection of Drinks & Hangover Cures

Business Wire, Nov 11, 2006

LOS ANGELES -- With extra free time on their hands this holiday season, the last thing young guys need is more reason to drink.

But C* here it is: CraveOnline.com today launched CraveCocktails.com, the ultimate destination for guys looking to get themselves (and their dates) all lit up for the holidays.

"We don't mean to encourage drinking," stated Jay Westlin, VP Business Development & Marketing for CraveOnline, "but if people want or need to drink, we feel obliged to provide them the proper tools to create the tastiest cocktails, share new ways to punk each other, calculate exactly how drunk they are, and offer one of the largest selections of hangover cures on the web."

The CraveCocktails.com site is lush with regular features including the Drink Calculator, where inputting up to any 5 ingredients returns a selection of cocktail recipes from one of the largest databases available anywhere, and the Drink Creator, where the community can share favorite concoctions and stories that go with them. The site also suggests some rather unusual Drinking Games, a startling number of effective Hangover Cures, and an unfortunately buzz-killing Blood Alcohol Calculator.

Current highlights include an UberTap Cocktail Keg Sweepstakes and a Celebrity Drunk Poll where visitors can vote on their favorite Hollywood boozer. And industry insiders anxiously await the debut of "Ask a Drunk," a personal advice column from a legitimate bum, currently being selected by a blue-ribbon panel of other drunk bums.

The new CraveCocktails feature represents an exciting new way for advertisers to reach male youth in the type of edgy environment they crave. Recently, CraveOnline more than doubled its traffic (comScore Media Metrix Jul. - Oct. '06), making it one of the fastest growing destinations for young men (18-24). Upcoming features include the "National Waitress Tip-off" beauty contest, "The Real Guy Holiday Gift Guide," and the annual "What Men Crave" Awards.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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