Germany's Top Cruise Provider AIDA Embarks on SPSS Predictive Analytics

Business Wire, Nov 13, 2006

CHICAGO -- SPSS Inc. (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today announced that AIDA Cruises, the number one provider of holiday cruises based in Germany, has purchased SPSS' predictive analytics applications to optimize yield management of its ships and better serve its passengers.

AIDA, part of Carnival Corporation & plc. in the USA, is currently operating four international cruise ships and will expand its fleet to seven ships in the coming years. As it will be more than doubling its cruising capacity, the company decided to implement SPSS' predictive analytics software to enhance its marketing processes in support of this objective.

SPSS' PredictiveMarketing[TM] software will allow AIDA to better target, plan, execute and report on its direct marketing campaigns.

"SPSS is the only provider of a full end-to-end solution which fits the needs of our enterprise, from analysis to cross-campaign optimization and reporting," said BjErn Conrad, Manager of CRM and Direct Marketing at AIDA Cruises. "With SPSS, we'll be able to do personalized offerings that are tailored to the preferences of our passengers. We expect this will have a positive effect on our customers' experience with AIDA Cruises. It will also allow us to improve our planning, optimize yields, and increase bottom-line results."

About AIDA Cruises

AIDA Cruises is the number one provider of holiday cruises based in Germany, with a market share of 36%. It is part of Carnival Corporation & plc. in the USA. In 2005, its ships had in total 233,000 passengers. The company's revenues were EUR 375 million in 2005. AIDA currently operates four cruise ships. It is planned to expand the fleet to seven ships till 2010 including four new cruisers. For more information, please visit www.aida.de.

About SPSS Inc.

SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

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